buy custom AstraZeneca essay

buy custom AstraZeneca essay AstraZeneca is the second largest biopharmaceutical company in Europe. The production and manufacture of its popular heartburn drug Nexium subjected the company to many law suits filed by plaintiffs. Consumer coalitions protested that the drug worked the same as Prilose. The company had previously been manufacturing Prilose but its patent had expired hence the company introduced Nexium a more expensive alternative. Mr. Berman, the plaintiffs' lawyer said that there was no problem in introducing a new drug to the market. However, the bulk of the problem lay with the companys deceptive style of advertising. The Amerian Federation of Labor Congress of Industrial Organizations, the California Alliance for Retired Americans and the Congress of California Seniors filed the class action law suit. AstraZeneca had apparently violated the Unfair Competition Law and False Advertising Law. The plaintiffs recognized a breach in the law and went ahead to gather evidence to make their case possible. Under the fore mentioned law, anyone (or a company) that takes advantage of advertising through the posting of misleading information and falsifying information about a product as a profit gaining means through misleading people into using products would be liable to law. In the same regard, the law forbids publishing of false materials and statements that make a companys products chosen by consumers over other companies. To win the case, the plaintiffs had to show that AstraZeneca charted the entire plan of fooling patients into believing that they were buying a better yet more expensive druug. The plaintiff had to prove that the new drug was no different from cheaper generic over the counter drugs including Prilose. The plaintiff also sought to show that patients who had the drug prescribed by doctors were not happy with their health. The F.D.A imposes heavy penalties for any deceptive and false claims by drug companies. The court can destitute and/or disgorge all illegal and unlawful profits earned through the sale of the drug. The company can also be ordered to pay interests on the profits as well as cover the legal costs of the organizations filing the lawsuit. The suits had been in Massachusetts January 25, 2005, California on October 18, 2004, and a nationwide case on May 27, 2005, in Delaware. On October 1, 2007 in Massachusetts the plaintiffs filed the motion for class certification while inCalifornia, On September 21, 2005, Judge Chaney declined to dismiss the plaintiffs' case and on October 1, 2007, the plaintiffs filed their motion for class certification. Regarding the nationwide case, on December 18, 2007, the plaintiffs filed a petition for certiorari, requesting the United States Supreme Court to give a ruling. Buy custom AstraZeneca essay

How to Check on the Status of Your Tax Refund in Canada

How to Check on the Status of Your Tax Refund in Canada The Canada Revenue Agency (CRA) does not start processing Canadian income tax returns until the middle of February. No matter how early you file your income tax return, you will not be able to get information on the status of an income tax refund until the middle of March. You should also wait until at least four weeks after you file your return before checking on the status of an income tax refund. If you file your return after April 15, you should wait at least six weeks before checking on the status of your return. Processing Times for Tax Refunds The length of time it takes the CRA to process your income tax return and refund depends on how and when you file your return. Processing Times for Paper Returns Paper returns usually take four to six weeks to process.For paper tax returns filed before April 15, wait four weeks before you check on your refund.For paper tax returns filed on or after April 15, wait six weeks before you check on your refund. Processing Times for Electronic Returns Electronic (NETFILE or EFILE) returns can take as little as eight  business days to be processed. However, you should still wait at least four weeks before you check on your refund. Tax Returns Selected for Review Some income tax returns, both paper and electronic, are selected for more detailed tax return reviews by the CRA before they are assessed, as well as afterward. The CRA may ask you to submit documentation to verify claims you submitted. This is not a tax audit, rather it is part of CRA efforts to identify and clarify common areas of misunderstanding in the Canadian tax system. If your tax return is selected for a review, it will slow down the assessment and any refund. Information Required to Check on Your Tax Refund To check on the status of your income tax refund you need to provide the following information: Your Social Insurance NumberThe month and year of your birthThe amount entered as Total Income on line 150 of your income tax return for the previous year. How to Check on Your Tax Refund Online You can check on the status of your income tax return and refund using the My Account tax service, which you can register for using your existing online banking information or by creating a CRA user ID and password. You will be mailed a security code within five to 10 days, but you dont need it to access some limited service options. (The security code has an expiry date, so it is a good idea to use it when it arrives, so you wont have to go through the process again when you want to use My Account for another service.) To access My Account, you will need to provide: Your Social Insurance NumberYour date of birthYour postal code or ZIP code, as appropriateThe amount you entered on your income tax return from either the current tax year or the one before. Have both handy. How to Check on Your Tax Refund by Phone You can use the automated Telerefund service on the Tax Information Phone Service (TIPS) to find out if your return has been processed and when to expect your refund cheque. The TIPS phone number is: 1-800-267-6999The Telerefund service is also available at: 1-800-959-1956

7 Nudges to Work Into Your Query Letters

7 Nudges to Work Into Your Query Letters Nudges are psychological levers that can be used to help influence and persuade people because they work with the way our minds are wired. Here are some common nudges you can work into your query letters and project submissions Nudge Theory  is a branch of economics designed to help us all make better decisions Nudges are widely used in social policy and the corporate world now, to help people make better choices in everything from pensions to well-being.  Richard Thaler, one of the developers of nudge theory, won the Nobel Prize for Economics last year. For example, we tend to take the path of least resistance when it comes to decision-making and will, as a rule, opt for the default option. For this reason, its suggested that state pension schemes and organ donation policies should be opt-out rather than opt-in. Marketers have long used many a wide range of nudges and are finding new ways to nudge people towards sales all the time. Fear of missing out (FOMO), social proof, upselling and product placement are all examples of marketing nudges in action. Here are some nudges that you can work into your query letters when trying to sell your work to editors, agents, and publishers Authority.  We have a natural tendency to defer to people who position themselves as experts. If you have written a book about a particular country or historical period, the amount of research or subject-matter knowledge or traveling that you can bring to bear will add authority to your submission. Mentioning other titles that you have published, or writers who have recommended you, or competitions you have placed are all badges of authority too. Ease.  The easier something looks to read, the more likely it will get read. Your recipient is a busy person, so get to the point in clear, direct sentences, and dont bombard them with unnecessary information. Set out your letter in a scannable, user-friendly style, with short paragraphs and bullets and bold to highlight key points. Less is more! Social proof.  We have a natural tendency to follow the herd, which is why businesses love testimonials and case studies. Any evidence you have of the popularity of your work is worth mentioning here – perhaps you have a story that is very popular with your writers group, or you had successfully published pieces on a similar topic before, or achieved rankings in an Amazon category, or have grown a strong social media following. Mention anything that shows you have the makings of a tribe, and you will be that bit harder to ignore. Reciprocity.  Giving to get is another powerful lever. In exchange for having your work considered, you might offer a free report or access to other useful material you have published. Or you could offer to provide some sample work for free. The content agency I work for often does this – its a move that shows confidence and gives a prospect something for nothing, while also giving us an opportunity to showcase what we can do. Affinity.  Its hard to say no to people we like. An engaging letter thats respectful of your recipients time, with courtesy, a touch of humor and some personality can often go a long way to getting that first foot in the door. Objection-handling.  A subtle but often very effective nudge is to call out some of the objections that people might have to your idea and explaining why theyre wrong. Idea been done before? Yes, but not from this angle. Not a normal way to approach the theme? Well, no, but then again it worked for book x or film y. This kind of thinking inspires confidence because it shows that you have thought hard about the market context. Priming/topicality.  Look for topics related to your work that are in the news. Making connections with whats happening currently will add a sense of urgency and relevance to your work. If your work has some thematic similarities with other works coming out around the same time, make the most of that too: editors sometimes like the reassurance/excitement of feeling that they are part of a burgeoning trend Final thought:  Dont overdo it and stay yourself Nudges are an interesting and often a very effective way to pitch work more impactfully. But as with any persuasive technique, if the effect feels too forced or too overdone, it can easily backfire. No one wants to feel manipulated, after all. Its probably best to focus on one or two areas that work best for you and your work. If youd link to find out more about nudges, this is a good place to start (https://www.economicshelp.org/blog/glossary/nudges/).

Final Business Plan Project Essay Example | Topics and Well Written Essays - 2000 words

Final Business Plan Project - Essay Example It’s marketing strategy will focus on provision of a website for easy communication and a high tech system that provides support for gaining the necessary intelligence for security purposes. It will also involve the development of a security research center in which major threats will be studied and results employed in the improvement of services provided by the company. The company aims at starting with a total of 160 guards with 20 clients each absorbing 8 guards. These will have 4 on entry points of the premises and 4 patrolling within to increase efficiency of the services. Through these, better services are guaranteed in the guarding sector. The private investigations will be conducted by a team of 6 employees qualified in the field with the consultancy services a reserve of one of the partners Mr. Luther Graves that has experience in security related fields. Occasionally will Mr. Don provide consultancy services especially if there comes a client in need of aid in security IT systems. The company SecureIT deals with the provision of security guards to different business premises with the aim of boosting security in the wake of terrorist threats. It offers security guards, private investigations and consultancy services in relation to security and aiding different corporations handle their security needs effectively. The company is a startup made up of a partnership between two partners that hold experience in the field of security with one Mr. Don Lawson having experience in security IT systems and the other Mr. Luther Graves holding experience in the policing field having worked with a security firm for over twenty years. SecureIt aims at providing quality security guards and consulting services with a demonstrated alertness, responsiveness, due diligence in approaching work or any threats and investigative needs, accurate judgment and a culture of quality in service delivery. SecureIt aims at standing at the global

Preservation of Justice as the Power to Rightness Essay

Preservation of Justice as the Power to Rightness - Essay Example In the fall off the devil, Anselm says the angels that did not fall are free, and yet cannot sin. This proves that to Anselm, freedom construes the right, and ability to act in the right reason, or meaning having the right intention that cannot lead to sin. In this paper I will review the validity of Anselm’s argument in the statement that â€Å"after Satan fell, the angels that did not fall are free and yet cannot sin.† First I will evaluate Anselm’s view relating to the nature of God, secondly, I will review Anselm’s argument concerning, being and the essence of being. This will then lead to the relation between ‘being,’ and preservation of good and evil, evaluating how a being is regarded to be good or evil as related to act and intention of such a being. Finally I will evaluate the dilemma concerning freedom of choice, which will be essential in proving the hypothesis above. In Anselm's argument on free will, God, angels and humans are con sidered as rational beings able make viable decisions. Anselm view justice as the ability to will what one ought to will, meaning they possessed justice in willing what they ought to will, and sine they were rational beings, the good angles had the potential to sin, but refrained form it by choice. The essence of any being is to obtained justice by wiling what they ought to will; just as the good angels refrained from sin. ... er He has, and all other things have something only from him, and just as they have from themselves only nothing, so they have from him only something† (Anselm, 216). Anselm argues that everything has its essence through God, and nothing exists devoid of his power and will. This affirms the importance of ‘will’ in any action. God having been the first being to will implies that any subsequent rational beings have to share this quality. God being the absolute rational being, could only have created other rational beings in his own image, meaning that as God has freedom to will, only so could other rational beings be created. God has imparted the freedom to choose in all rational beings. Secondly, Anselm elaborates on the will and freedom of God to create and preserve any being. God is responsible for being, and what ‘is’ as He conserves in existence what’ is’. Every being is, because it was created by God, and He conserves it in existence. The theme of conservation in this case is responsible for the state of everything which is, without which a being cannot be. â€Å"But if you consider existing things: when they pass to not being, God does not cause them not to be†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. But also being cannot remain how it was made except by his conserving† (Anselm, 217). It is through conservation that a being is, without which the being would return to not being. Ekenberg (17) further elaborates this notion by arguing that God is only a cause of what is, not of ‘what is not.’ God according to Anselm cannot make something not to be, but by removing his conserving over the being, such a being automatically returns where it belonged to; in not being. Therefore, God’s will is positive and not meant to destroy; though God has freedom to preserve that which He wills.

Promotional Activity and Pricing Essay Example | Topics and Well Written Essays - 1000 words

Promotional Activity and Pricing - Essay Example The firm also offers amenities to its customers in order to meet their entertainment needs. In addition, Southwest Airlines serves their customers by providing Business Select, Wifi, Mobile Access, and EarlyBird Check-In facilities. The South west Airlines has designed special provision for the customers who are aged 65 and older; and extreme facilities are also offered to kids and disabled persons (Seniors: Southwest.com). The company has also arranged high tech facilities for providing boarding passes. The customers can receive boarding passes from the Skycap Counter (situated in selected locations) and check luggage four hours prior to the scheduled departure. The competitive promotional packages include low costs and customers’ loyalty. Since the Southwest Airlines avoids too much luxury facilities, it can cut down the passenger charges which in turn assist the company to achieve customers’ loyalty. The efficient managerial strategies of the company have assisted it to design a competitive promotional mix that effectively meets customer interests. II Wilbur L. Schramm proposed an original model of communication process in 1954 which clearly depicts the information flow in a system. The Schramm’s model is just an extension of Shannon-Weaver transmission model of communication that proposes six elements of communication such as source, encoder, message, channel, decoder, and receiver. In addition to these elements, the Schramm’s model suggests other two concepts such as feedback and field of experience. According to Schramm’s model (as cited in Scannell, 2007, p.210), encoding plays a crucial role in the communication process as it the first step that converts the thought into content. This model says that the information is of no use if the recipient is not able to decode what the speaker actually intents to convey. Hence, Schramm’s model stands on the strength of the principle that encoding and decoding are the two basic elements of a communications system since effective flow of information between two individuals is not possible without these two. On the basis of this model, one can explicitly say that the Southwest Airlines has effectively established a communication system in its promotional mix. For instance, as the company deals with segment focused operations, it can identify domestic needs and serve local population well (Europe Lowcost). The domestic operations aid the company to avoid cultural barriers in communication process; it enables the company to effectively practice its promotional mix by ensuring effective flow of communication between customers and airlines management. In addition, the customer feedback collection process also contributes to effective information flow. III Like Southwest Airlines, many other air travel companies also offer additional services to its customers. It is necessary to take ranges of things into account while setting prices for the various service s provided by the airlines. It would be better to classify the product/service offers into two such as ordinary and luxury in order to effectively set prices for them. Ordinary products include snacks and other food items while satellite radio and TV facilities constitute luxury products. It is evident that aircraft passengers include low, middle, and upper class individuals; therefore, airlines companies must meet the interests of every class of people while setting pri

The nurses Role in The prevention of health care associated infections Essay

The nurses Role in The prevention of health care associated infections - Essay Example The role of nurses in prevention of infections has been enhanced by including microbiology in their curriculum. The paper concludes that nurses prevent transmission of infections by exuding best practices in their profession. Role of Nurses in the Prevention of Infections Nurses have always been described as being an important assistant for doctors who acquire technical as well as task related skills. Nurses today are trained and educated in their fields and are registered so as to provide a high quality patient care. The job of a nurse requires great critical thinking skills and involves the complex diagnosis for patient’s safety. The role of a nurse involves the prevention of medication errors, the administration of drugs, and ensuring that the right therapy is being given to the patient (Greenwood, n.d.). Hence, although the role of a nurse is evolving greatly, their role is of vital importance for the prevention of infections associated with health care. Perhaps one of the major roles of a nurse is to ensure the patient’s safety by administering the right medicines, eliminating medication error, and ensuring the proper therapy that is relevant to a particular patient (Greenwood, n.d.). ... Care coordination, which is an intrinsic part of a nurse’s job, is being used as an instrument to enhance patient’s health and satisfaction (American Nurses Association, n.d.). Nurses take into account the needs and preferences of patients so as to provide them with the best health care service. Due to the extremely important role played by nurses in the patient’s health care, nurses are being educated and trained to carry out leadership roles. Leadership is a critical aspect of a nurse’s responsibility and this could come in the form of taking immediate decisions and thinking rationally. For this reason, it is being suggested that the baccalaureate exam should be made a minimum criteria for registered nurses (Greenwood, n.d.). Apart from this there has been a raise in the standards for nursing licenses so as to ensure that only highly trained and qualified nurses who possess the necessary skills are authorized to carry out patient care. Now it is also bei ng considered by some professionals that a master’s degree should be made a criterion for being a registered nurse (RN) (Greenwood, n.d.). According to the Agency for Healthcare Research and Quality (AHRQ), the role of a nurse is important not merely in the sense of hospital care but also in community-oriented and family-based care (2008). Through their experience, proven approaches, and intervention techniques, they can improve the healthcare quality for patients. The term health care quality is often defined in terms of standard, which takes into consideration the health services and the intended outcome on the patient (Mitchell, 2008). This resulted in certain indicators expressing quality standards, which include death, disease,