1920s represents the transition of the United States Assignment

1920s represents the transition of the United States - Assignment Example The decade’s three Republican Presidents – Warren G. Harding, Calvin Coolidge and Herbert Hoover only partially addressed these issues. The economic growth of the 1920’s did not extend to the agricultural sector and the rural areas. While ‘Big Business’ flourished, farmers income declined. The federal government extended strong support to big business. ‘The American Way’ came to represent weak government regulation of business and less support for labor unions. High tariff policies for foreign goods, repeal of excess profit taxes, cutbacks in the Federal Trade Commission, and government encouragement of price-fixing were responses of the government to support business. This attitude is summed up in President Harding’s request for â€Å"less government in business and more business in government† (Schultz, 1999). Despite farmers campaigning for farm relief legislation, Coolidge vetoed the McNary-Haugen bills. The 1920’s witnessed an upsurge in racism and ‘nativism’: intolerance of African-Americans and immigrants. ‘The Red Scare,’ fear of the Bolshevik menace, cultural fundamentalism, and a revival of public support for the Ku Klux Klan, demonstrated this trend. In response to perceived popular sentiment, the federal government passed the Emergency Quota Act of 1921, and the stricter Immigration Act of 1924, which drastically limited the flow of immigrants from Europe and stopped those from Asia. (Dorn, n.d.) However, although these problems persisted, it cannot be denied that the 1920’s remained a decade of prosperity between World War I and the Great

Of mice and men Essay Example for Free

Of mice and men Essay Despite the warmth of the early morning sun gradually seeping through the cracks in the bunkhouse walls, it was cold within. George lay awake, he hadnt slept all night, suddenly the door swung open and Carlson steamed in, he glanced at George and shook his head. You plannin on jus lying there all day Carlson grabbed his jacket sum people get away with murder round `ere the door banged and silence followed. George lay still, he hadnt noticed Carlsons intrusion. The door squeaked open and Candy peered in, Slim you in he spotted George and frowned he stood for a moment pondering what to say, Eh George you ok? There was no reply; he looked down at his feet sighed and left. George glanced towards the closing door then rolled to face the wall and lay silent. George felt the sun warming his back and he tilted his head round towards the source. Slim appeared, his figure blocked the brightest most piercing rays but let the warmth and light trickle through. He glided in and sat gently beside George placing his hand on his shoulder the sheriff an his men have gone. Ya gave Lenny the best quality of life possible and it took a hell o a lot guts to do what you did, you know that dont ya? George nodded, his eyes heavy with water, thanks slim George whispered. Tightening his grip on Georges shoulder ya saved him, Slim said Comfortingly. Slim sat with George until the sound of grunting engines acted as alarm clocks. Now we gotta get you up for work or the boss ll give ya hell. George allowed himself to be helped up; he was still wearing yesterdays clothes lets get you all freshed up. No refused George itll do. The sun had begun its descent behind the Gabilan mountains. The sycamores swayed in the chilled wind and over the fields a dark shadow had engulfed the workers. You go to your wifes funeral Curley? asked Carlson. Nah, replied Curley Casually I had a hell of a lot o work. George struggled to hoist the last bag of grain onto the trailer, God dammit snapped Curley hurry the hell up. Slim eyed Curley angrily as he helped George with the burden of his heavy load. Back on the farm the workers were met with the smell of sizzling bacon. A lump of potatoes and a sliver of burnt bacon were slapped onto Georges plate. He nibbled the piece of bacon but it was bitter in his mouth and he returned it to his plate. Cmon George you gotta eat something, encouraged Slim. Im not hungry slim replied George his voice barely audible. if youre not gonna eat none then Ill `ave it, no pigs gonna die in vain `long as Im `ere Carlson declared scraping it all onto his plate. Dammit Carlson, a bit o respect the guys jus lost his buddy, said whit angrily. Ye, giv im back his grub. Ordered Smitty. But he aint even gonna eat it, are ya George? Carlson replied. Just then door opened. In stepped the boss wearing his usual smart attire, his face wore a troubled expression and he scanned the room his eyes resting briefly on George and finally fixing on Slim, Slim,when youre done, a word. His voice held in a concerned tone. The office was small square room, the sunlight glinted off the silver framed paintings which hung on the wall landing some light on the bookcase at the back of the room, the desk in front of it was perpendicular to the opposing wall centred by the mahogany coloured door and the paper work on the desk was organised into alphabetical files. Knock, knock, Cmon in Slim. Curleys bin tellin me bout Georges slackin in the field today, is that right? No sir his efforts jus fine, Listen slim, keep it like that, I cant afford to be payin people for nothing and Ive had a little talk with my good friend the sheriff I ast him to keep bad publicity bout the farm as small as he could an he tol me his evidence has matched our story and has stopped his sniffin around. Thats jus fine sir, is that all? No, jus one more thing, youve bin offered a job by Murray and Ready as head ranch hand, sure as hell the salary is higher than here. You can `ave tonight to think bout it I dont want ya to leave but I aint gonna force ya to stay, thats all Slim left the room and the boss buried his face in his hands. It was Saturday night and as the cheers of the men going into town grew fainter Candy lay on his bed listening to the howling wind. A tear trickled down his old wrinkled cheek. Wiping the tear with his stump he turned his gaze to the box which was almost concealed with shadow beneath Carlsons Bunk. Rigidly he sat up he picked up the box onto the bed sudden with tears. Candy lifted the gun and placed it to his head. Just then George walked in. The Gun slipped Bang Candy shot himself in the stomach startled George looked down at the pathetic Candy. What ya doin yaw crazy bastard, cried George Covering the wound with his shirt. Candy layback on his bed. You dont understand George theyre kickin me out, they got a new cleaner comin on Monday and theyre kickin me out. The boss says he cant afford to pay me for doin nothin. I argued, I said I aint doin nothing be he wudnt listen. Its Ok said George Im gonna get you a doc. That aint no use, Ill be a goner `for hes `ere. George buried his face in his hands. George? Ye, I wish Lenny was still here an we coulda had that farm. Me too Will ya sit with me George? Course. My dog, look its my dog. The old swampers eyes shut and his head dropped. He was dead. George sat for a minute, his face as hard as wood. From outside the barn came the shouts of the men and the clink of beer bottles. The door opened and slim walked in spotting Candy he runs towards him What the hell happened to him? The boss tol him he aint no use no more and he shot `imself George despaired I was jus too late. Its ok George it was for the best He didnt have to die like this, he couldve bin on the farm with me and Lenny. It aint your fault George, none of it is, you hear? George did not answer. Now Ill jus go tell the others an then well go an giv him a good burial. Minutes later Carlson strides in Jesus Christ George, you look like hell. It was Sunday morning and as the sun began its accent in the sky Slim made his way across a peaceful courtyard and into the bunkhouse, George I need a word Whats goin on? George, Im leavin, goin to soledad to work for Murray and Ready. what the hell am I sposed to do here with all them crazy bastards when your gone? I dont like it here no more, jus last night Curley came home drunk and hung crooks like a fish on a line, Im afraid if I dont leave now Ill do somethin Ill regret. I understand sighed George. Maybe some day Ill come back an visit, goodbye George. Some day, whispered George, some day.

Life in Southern Mill Villages, 1900s Essay -- History Textiles Papers

Life in Southern Mill Villages, 1900s The Industrial Revolution in America began to develop in the mid-eighteen hundreds after the Civil War. Prior to this industrial growth the work force was mainly based in agriculture, especially in the South (â€Å"Industrial Revolution†). The advancement in machinery and manufacturing on a large scale changed the structure of the work force. Families began to leave the farm and relocate to larger settings to work in the ever-growing industries. One area that saw a major change in the work force was textile manufacturing. Towns in the early nineteen hundreds were established around mills, and workers were subjected to strenuous working conditions. It would take decades before these issues were addressed. Until then, people worked and struggled for a life for themselves and their families. While conditions were harsh in the textile industry, it was the sense of community that sustained life in the mill villages. It would be hard to imagine what mill life would have been like if it were not for American photographer, Lewis Hine. Hine was influential in bringing public awareness to many social issues of his time. Born in a rural town in Wisconsin in 1874, Hine dedicated his life to capturing America’s cultural landscape through the people in his photographs. He was there when thousands of immigrants took their first steps on American soil at Ellis Island. In World War One he captured on film the heroic efforts of the Red Cross (â€Å"Lewis Wickes Hine†). But most importantly for this paper, are his accounts of people in the mill villages and textile factories in rural America. Through some of his pictures, we will explore life in southern mill villages in the nineteen hundreds. ... ...hristopher B. Daly. Like a Family . Chapel Hill and London: North Carolina, 1987. â€Å"Industrial Revolution.† Webster’s New World Encyclopedia . Single volume. 1992. Jones, Lu Ann Ph.D. Personal Interview. March 6, 2002. â€Å"Lewis Wickes Hine.† Merriam Webster’s Biographical Dictionary . Springfield: Merriam Webster, 1995. O’Quinlivan, Michael. Rocky Mount North Carolina Centennial Commemorative Book: â€Å"A Century of People, Purpose, and Progress .† Ulrich, Pamela Vadman. â€Å"Plain Goods†: Textile Production in Georgia, the Carolinas,and Alabama, 1880 to 1920 . Michigan: Bell and Howell Information Company, 1991. Veto, Robert Elliott. Looms and Weavers, Schools and Teachers: Schooling in North Carolina Mill Towns, 1910-1940 . Michigan: Bell and Howell Information Company, 1989. Watt, W. Early Cotton Factories in North Carolina and Alexander County.

Foods Fantastic Company Essay

Foods Fantastic Company’s IT processing is very complex and sophisticated, therefore according to the SAS 109’s risk assessment procedures and SOX Section 404 Management Assessment of Internal Controls, an IT General Control review is required. The purpose of an ITGC review is to provide the foundation for reliance on any financial information Foods Fantastic Company produce. Although an ITGC review does not directly result in misstated financial statements or material control weaknesses, it can indirectly cause  application control deficiencies, and affect the financial auditor in assessing the risk of material misstatement in FFC’s financial statements. For the risk assessment my team performed at Foods Fantastic, first, we wrote down some questions and concerns for each ITGC area. Then, we looked at the company’s organization chart and had a meeting with the head of each department, and took notes from the meetings. We also observed the audit team. Af ter that we wrote down the strengths and weaknesses, and decide the level of risk assessment for each area. First of all, in the area of IT Management, the risk assessment is medium. They have a strategic plan, which is a strength, because a strategic plan will help FFC to meet its business goals by outlining the objectives and strategies for the information system group. In addition, FFC has an IT steering committee, which is also a strength, because the committee develops and revises IT and security policies, and reviews the operations of the IT department. However, there are a couple of weaknesses in the area of IT Management. For instance, their Chief Information Office only reports to their Chief Financial Officer. According to the Sarbanes-Oxley Act, the company’s chief executive officer and chief financial officer are requires to include an assessment of the operating effectiveness of their internal control structure over financial reporting when issuing the annual report. In addition, the Vice President of Applications, Vice President of Operations, Vice President of Information Security, and Vice President of Database Administration reports only to Chief Information Officer Second, there are quite a few strengths in their Systems Development area, they design, develop, and implement systems in a logical fashion, which all the duties ar e segregated. In addition, the organization consider internal controls as an integral part of systems design, and the IT personnel adequately tested the new bio-coding payment system prior to its implementation, so we determined the risk assessment in this area is low. However, FFC’s Internal Audit Department is involved as a voting member of the project teams. Internal audit performs post-implementation reviews on all projects over $2 million. Internal Audit should be independent, and should not be involved in the project ream. Third, the risk assessment in the area of Data Security is high. Although they have high control on the physical access to their data center computer room, but they have low control on the logical access. In order to control  the physical access, FFC’s computer room within its data center is locked at all times. All outsiders must first contact the data center manager in order to enter the computer room. Each must bring an official picture ID, sign a visitors’ log, and be escorted at all times by data center personnel during the visit. They also have environmental control in the computer room and are tested semi-annually. However, the Human Resources Department only forward the Transfers and Terminations report each month, and not immediately after the employee is transferred or terminated. The security policy is not current and was revised in 2005. The system generates a logical access violation report daily, but the company police only requires the Vice President of Information System to review the unauthorized system access report once a month. Finally, the risk assessment in Change Management area is low, but the risk management in the Business Continuity Planning area is high. Although they have no incidents occurred that required them to recover their systems, a company should always have a business continuity plan. They did not document any business continuity or disaster recovery plan, nor they did test the backup tapes during the past years, which they have no intention to test the tapes in the future. FFC backs up all of the data daily, but only store them once a week at a company-owned offsite location. They should store the data daily. Overall, I set FFC’s assessed level of ITGC risk as high because of their data security and business continuity planning. Data is the most important elements of an organization. Without data, the organization will not be able to operate. The fact that FFC does not have a business continuity plan because they believe that is cost prohibitive for an organization of its size is wrong. Every organization should have a business continuity plan in case there is a natural disaster. In addition, FFC should do a better job in control of logical access because hacker don’t necessary have to gain access to the organization’s data physically.

Howard Zinn Chapter 13 Analysis Essay

Zinn opens chapter with the recognition that â€Å"war and jingoism might postpone, but could not fully suppress, the class anger that came from the realities of ordinary life†. Despite the brief interlude that momentarily quelled class conflict, the issues at home had never been resolved and resurfaced with a vengeance. More and more writers were writing from a Socialist mindset: Upton Sinclair published The Jungle in 1906, as a commentary on Chicago’s meatpacking industry. In writing the book, Sinclair was influenced by writers like Jack London, a Socialist who had grown up in poverty in the Bay Area. London publish The Iron Heel in 1906, warning Americans about fascism and indicts the capitalist system† In the face of the facts that modern man lives more wretchedly than the cave-man, and that his producing power is a thousand times greater than that of the cave-man, no other conclusion is possible than that the capitalist class has mismanaged criminally and sel fishly mismanaged†. Even an exiled Henry James condemned the U.S. when he visited in 1904. The corrupt actions of the American government and business elite were on the lips of activists, writers, and artists around the world Socialism couldn’t help but spread. One of the most notable labor incidents in this era occurred at the Triangle Shirtwaist Company. New York had more than 500 garment factories, mostly staffed by women, and the conditions in all were equally as deplorable. In the winter of 1909, women at the Triangle Shirtwaist Co. organized a strike, they were doubtful that many more than 3,000 women would turn out with the cold weather and not all the factories participating, but more than 20,000 showed up. The recently organized Ladies Garment Workers Union was growing by the thousand every day. The strike went on through the winter, despite police, arrests, scabs and prison.† In more than three hundred shops, workers won their demands. Women now became officials in the union. However, the conditions of the factories themselves did not change all that much, and on the afternoon of March 25, 1911, a fire broke out at the TS Company on the 8th-9th floors too high for fire ladders to reach. The factory doors had also been locked to manage workers, which was against the law. In fact, TS Co. broke several safety codes, ultimately causing their female employees to be trapped and burned to death†146 Triangle workers, mostly women, were burned or crushed to death†. These were not the only tragedies† in the year 1904, 27,000 workers were killed on the job†. Millions of workers toiled in dangerous conditions to fatten bank accounts of the wealthy. Zinn keeps the starting numbers coming: â€Å"In 1914, 35,000 workers were killed in industrial accidents and 700,000 injured. The women’s movement of the time was an interesting one, with women often divided between suffragism and socialism. Many women were skeptical of the suffrage movement and spoke out on other issues. Margaret Sanger was one of the first women to speak out about birth control† No woman can call herself free who does not own and control her own body. No woman can call herself free until she can choose conscientiously whether she will or will not be a mother†. Emma Goldman believed the suffrage movement to be a waste of time, noting, â€Å"Every inch of ground has gained has been through constant fight, a ceaseless struggle for self-assertion, and not through suffrage. Her development, her freedom, her independence, must come from and through her only that, and not the ballot, will set women free†. Helen Keller also believed in this â€Å"struggle outside the ballot box† these women wanted something more immediate and direct than the vote. This is an issue with I am constantly torn. There is something so simple and almost beautiful in a people voting and deciding as a group can’t we just vote our way to utopia? However, when you think about the politics behind what even ends up on a ballot, you can start to feel powerless, and the vote meaningless; I understand why these women would want to fight for something greater. Zinn touches on demands and protests to end child labor, before moving on to the deteriorating situation for blacks across the nation, or what he calls â€Å"the low point†. Blacks were being beaten, lynched, murdered and the government sat by and did nothing. But what surprised me is that â€Å"the Socialist party did not go much out of its way to act on the race question† either. One member wrote about Debs, â€Å"he always insisted on absolute equality. But he failed to accept the view that special measures were sometimes needed to achieve this equality†. Ah, the early disc ussion of affirmative action and the thought that after century of oppression, laws would just make things equal. Blacks began to use this momentous period to organize as well, and formed the National afro-American Council, as well as the National Association for Colored Women. W.E.B. DuBois had just written The Souls of Black Folk and called black leaders together for a conference near Niagara Falls–the start of the â€Å"Niagara Movement.† These leaders called for a much more radical and revolutionary approach, attacking the moderate ideas of men like Booker T. Washington. The National Association for the Advancement of Colored People (NAACP) was formed after a race riot in Springfield, IL in 1910, but whites dominated the leadership. The NAACP focused mainly on legal action and education, but DuBois, one of the officers, championed the notion that â€Å"Persistent manly agitation is the way to liberty†. It’s interesting to note that this was the start of the nation’s â€Å"Progressive Period† a time when new amendments and laws were being passed all t he time. However, these laws didn’t necessarily benefit blacks, women, labor organizations, or Socialists; they were more a response to the shifting social tide what doesn’t bend, breaks, and right? As Zinn notes, â€Å"it was a reluctant reform, aimed at quieting the popular risings, not making fundamental changes†. In addition to numerous food, drug, and safety regulations, the nation witnessed the 16th Amendment graduated income tax and 17th Amendment election of Senators by popular vote. However, these reforms were less about actual social change and more a necessary response to growing social agitation in order to create â€Å"a middle-class cushion for class conflict†¦an attempt by the system to adjust to changing conditions in order to achieve more stability. Zinn quotes Harold Faulkner: ‘Through rules with impersonal sanctions, it sought continuity and predictability in a world of endless change. It assigned far greater power to government†¦and it encouraged the centralization of authority†. What happened was the emergence of â€Å"political capitalism,† in which â€Å"businessmen took firmer control of the political system because the private economy was not efficient enough to forestall protest from below. The businessmen were not opposed to the new reforms; they initiated them, pushed them, to stabilize the capitalist system in a time of uncertainty and trouble†. No longer did we have a government throwing the occasional big bone to business, but a government that was bent over a chair, pants around the ankles with big business. Zinn closes his chapter focusing on the idea that â€Å"much of the intense activity for Progressive reform was intended to head off. ’The Rising Tide of Socialism† and zooms in on one key event: the Colorado Coal Strike which began in September 1910 and culminated in the Ludlow Massacre of April 1914. 11,000 miners worked for the Colorado Fuel & Iron Corporation. When a union organizer was murdered, the workers began to strike in protest of low pay, dangerous conditions and â€Å"feudal domination.† Immediately, the miners were evicted from their shacks and forced to live in tent colonies in nearby hills. Gunmen hired by Rockefeller interests raided the colonies and were eventually joined by the National Guard. The strikers held out through the winter of 1913-1914 and it became clear that only drastic measures would break the strike. So, on April 20th a machine gun attack was opened on the tents, and the strikers fired back. The Guards set fire to the tents, burning some people to death. Eventually federal troops were brought in to restore order, but only after 26 men, women, and children had lost their lives. It was clear once again that unrest at home would not stop, so the government, once again, looked outside its borders for a distraction.

buy custom AstraZeneca essay

buy custom AstraZeneca essay AstraZeneca is the second largest biopharmaceutical company in Europe. The production and manufacture of its popular heartburn drug Nexium subjected the company to many law suits filed by plaintiffs. Consumer coalitions protested that the drug worked the same as Prilose. The company had previously been manufacturing Prilose but its patent had expired hence the company introduced Nexium a more expensive alternative. Mr. Berman, the plaintiffs' lawyer said that there was no problem in introducing a new drug to the market. However, the bulk of the problem lay with the companys deceptive style of advertising. The Amerian Federation of Labor Congress of Industrial Organizations, the California Alliance for Retired Americans and the Congress of California Seniors filed the class action law suit. AstraZeneca had apparently violated the Unfair Competition Law and False Advertising Law. The plaintiffs recognized a breach in the law and went ahead to gather evidence to make their case possible. Under the fore mentioned law, anyone (or a company) that takes advantage of advertising through the posting of misleading information and falsifying information about a product as a profit gaining means through misleading people into using products would be liable to law. In the same regard, the law forbids publishing of false materials and statements that make a companys products chosen by consumers over other companies. To win the case, the plaintiffs had to show that AstraZeneca charted the entire plan of fooling patients into believing that they were buying a better yet more expensive druug. The plaintiff had to prove that the new drug was no different from cheaper generic over the counter drugs including Prilose. The plaintiff also sought to show that patients who had the drug prescribed by doctors were not happy with their health. The F.D.A imposes heavy penalties for any deceptive and false claims by drug companies. The court can destitute and/or disgorge all illegal and unlawful profits earned through the sale of the drug. The company can also be ordered to pay interests on the profits as well as cover the legal costs of the organizations filing the lawsuit. The suits had been in Massachusetts January 25, 2005, California on October 18, 2004, and a nationwide case on May 27, 2005, in Delaware. On October 1, 2007 in Massachusetts the plaintiffs filed the motion for class certification while inCalifornia, On September 21, 2005, Judge Chaney declined to dismiss the plaintiffs' case and on October 1, 2007, the plaintiffs filed their motion for class certification. Regarding the nationwide case, on December 18, 2007, the plaintiffs filed a petition for certiorari, requesting the United States Supreme Court to give a ruling. Buy custom AstraZeneca essay

How to Check on the Status of Your Tax Refund in Canada

How to Check on the Status of Your Tax Refund in Canada The Canada Revenue Agency (CRA) does not start processing Canadian income tax returns until the middle of February. No matter how early you file your income tax return, you will not be able to get information on the status of an income tax refund until the middle of March. You should also wait until at least four weeks after you file your return before checking on the status of an income tax refund. If you file your return after April 15, you should wait at least six weeks before checking on the status of your return. Processing Times for Tax Refunds The length of time it takes the CRA to process your income tax return and refund depends on how and when you file your return. Processing Times for Paper Returns Paper returns usually take four to six weeks to process.For paper tax returns filed before April 15, wait four weeks before you check on your refund.For paper tax returns filed on or after April 15, wait six weeks before you check on your refund. Processing Times for Electronic Returns Electronic (NETFILE or EFILE) returns can take as little as eight  business days to be processed. However, you should still wait at least four weeks before you check on your refund. Tax Returns Selected for Review Some income tax returns, both paper and electronic, are selected for more detailed tax return reviews by the CRA before they are assessed, as well as afterward. The CRA may ask you to submit documentation to verify claims you submitted. This is not a tax audit, rather it is part of CRA efforts to identify and clarify common areas of misunderstanding in the Canadian tax system. If your tax return is selected for a review, it will slow down the assessment and any refund. Information Required to Check on Your Tax Refund To check on the status of your income tax refund you need to provide the following information: Your Social Insurance NumberThe month and year of your birthThe amount entered as Total Income on line 150 of your income tax return for the previous year. How to Check on Your Tax Refund Online You can check on the status of your income tax return and refund using the My Account tax service, which you can register for using your existing online banking information or by creating a CRA user ID and password. You will be mailed a security code within five to 10 days, but you dont need it to access some limited service options. (The security code has an expiry date, so it is a good idea to use it when it arrives, so you wont have to go through the process again when you want to use My Account for another service.) To access My Account, you will need to provide: Your Social Insurance NumberYour date of birthYour postal code or ZIP code, as appropriateThe amount you entered on your income tax return from either the current tax year or the one before. Have both handy. How to Check on Your Tax Refund by Phone You can use the automated Telerefund service on the Tax Information Phone Service (TIPS) to find out if your return has been processed and when to expect your refund cheque. The TIPS phone number is: 1-800-267-6999The Telerefund service is also available at: 1-800-959-1956

7 Nudges to Work Into Your Query Letters

7 Nudges to Work Into Your Query Letters Nudges are psychological levers that can be used to help influence and persuade people because they work with the way our minds are wired. Here are some common nudges you can work into your query letters and project submissions Nudge Theory  is a branch of economics designed to help us all make better decisions Nudges are widely used in social policy and the corporate world now, to help people make better choices in everything from pensions to well-being.  Richard Thaler, one of the developers of nudge theory, won the Nobel Prize for Economics last year. For example, we tend to take the path of least resistance when it comes to decision-making and will, as a rule, opt for the default option. For this reason, its suggested that state pension schemes and organ donation policies should be opt-out rather than opt-in. Marketers have long used many a wide range of nudges and are finding new ways to nudge people towards sales all the time. Fear of missing out (FOMO), social proof, upselling and product placement are all examples of marketing nudges in action. Here are some nudges that you can work into your query letters when trying to sell your work to editors, agents, and publishers Authority.  We have a natural tendency to defer to people who position themselves as experts. If you have written a book about a particular country or historical period, the amount of research or subject-matter knowledge or traveling that you can bring to bear will add authority to your submission. Mentioning other titles that you have published, or writers who have recommended you, or competitions you have placed are all badges of authority too. Ease.  The easier something looks to read, the more likely it will get read. Your recipient is a busy person, so get to the point in clear, direct sentences, and dont bombard them with unnecessary information. Set out your letter in a scannable, user-friendly style, with short paragraphs and bullets and bold to highlight key points. Less is more! Social proof.  We have a natural tendency to follow the herd, which is why businesses love testimonials and case studies. Any evidence you have of the popularity of your work is worth mentioning here – perhaps you have a story that is very popular with your writers group, or you had successfully published pieces on a similar topic before, or achieved rankings in an Amazon category, or have grown a strong social media following. Mention anything that shows you have the makings of a tribe, and you will be that bit harder to ignore. Reciprocity.  Giving to get is another powerful lever. In exchange for having your work considered, you might offer a free report or access to other useful material you have published. Or you could offer to provide some sample work for free. The content agency I work for often does this – its a move that shows confidence and gives a prospect something for nothing, while also giving us an opportunity to showcase what we can do. Affinity.  Its hard to say no to people we like. An engaging letter thats respectful of your recipients time, with courtesy, a touch of humor and some personality can often go a long way to getting that first foot in the door. Objection-handling.  A subtle but often very effective nudge is to call out some of the objections that people might have to your idea and explaining why theyre wrong. Idea been done before? Yes, but not from this angle. Not a normal way to approach the theme? Well, no, but then again it worked for book x or film y. This kind of thinking inspires confidence because it shows that you have thought hard about the market context. Priming/topicality.  Look for topics related to your work that are in the news. Making connections with whats happening currently will add a sense of urgency and relevance to your work. If your work has some thematic similarities with other works coming out around the same time, make the most of that too: editors sometimes like the reassurance/excitement of feeling that they are part of a burgeoning trend Final thought:  Dont overdo it and stay yourself Nudges are an interesting and often a very effective way to pitch work more impactfully. But as with any persuasive technique, if the effect feels too forced or too overdone, it can easily backfire. No one wants to feel manipulated, after all. Its probably best to focus on one or two areas that work best for you and your work. If youd link to find out more about nudges, this is a good place to start (https://www.economicshelp.org/blog/glossary/nudges/).

Final Business Plan Project Essay Example | Topics and Well Written Essays - 2000 words

Final Business Plan Project - Essay Example It’s marketing strategy will focus on provision of a website for easy communication and a high tech system that provides support for gaining the necessary intelligence for security purposes. It will also involve the development of a security research center in which major threats will be studied and results employed in the improvement of services provided by the company. The company aims at starting with a total of 160 guards with 20 clients each absorbing 8 guards. These will have 4 on entry points of the premises and 4 patrolling within to increase efficiency of the services. Through these, better services are guaranteed in the guarding sector. The private investigations will be conducted by a team of 6 employees qualified in the field with the consultancy services a reserve of one of the partners Mr. Luther Graves that has experience in security related fields. Occasionally will Mr. Don provide consultancy services especially if there comes a client in need of aid in security IT systems. The company SecureIT deals with the provision of security guards to different business premises with the aim of boosting security in the wake of terrorist threats. It offers security guards, private investigations and consultancy services in relation to security and aiding different corporations handle their security needs effectively. The company is a startup made up of a partnership between two partners that hold experience in the field of security with one Mr. Don Lawson having experience in security IT systems and the other Mr. Luther Graves holding experience in the policing field having worked with a security firm for over twenty years. SecureIt aims at providing quality security guards and consulting services with a demonstrated alertness, responsiveness, due diligence in approaching work or any threats and investigative needs, accurate judgment and a culture of quality in service delivery. SecureIt aims at standing at the global

Preservation of Justice as the Power to Rightness Essay

Preservation of Justice as the Power to Rightness - Essay Example In the fall off the devil, Anselm says the angels that did not fall are free, and yet cannot sin. This proves that to Anselm, freedom construes the right, and ability to act in the right reason, or meaning having the right intention that cannot lead to sin. In this paper I will review the validity of Anselm’s argument in the statement that â€Å"after Satan fell, the angels that did not fall are free and yet cannot sin.† First I will evaluate Anselm’s view relating to the nature of God, secondly, I will review Anselm’s argument concerning, being and the essence of being. This will then lead to the relation between ‘being,’ and preservation of good and evil, evaluating how a being is regarded to be good or evil as related to act and intention of such a being. Finally I will evaluate the dilemma concerning freedom of choice, which will be essential in proving the hypothesis above. In Anselm's argument on free will, God, angels and humans are con sidered as rational beings able make viable decisions. Anselm view justice as the ability to will what one ought to will, meaning they possessed justice in willing what they ought to will, and sine they were rational beings, the good angles had the potential to sin, but refrained form it by choice. The essence of any being is to obtained justice by wiling what they ought to will; just as the good angels refrained from sin. ... er He has, and all other things have something only from him, and just as they have from themselves only nothing, so they have from him only something† (Anselm, 216). Anselm argues that everything has its essence through God, and nothing exists devoid of his power and will. This affirms the importance of ‘will’ in any action. God having been the first being to will implies that any subsequent rational beings have to share this quality. God being the absolute rational being, could only have created other rational beings in his own image, meaning that as God has freedom to will, only so could other rational beings be created. God has imparted the freedom to choose in all rational beings. Secondly, Anselm elaborates on the will and freedom of God to create and preserve any being. God is responsible for being, and what ‘is’ as He conserves in existence what’ is’. Every being is, because it was created by God, and He conserves it in existence. The theme of conservation in this case is responsible for the state of everything which is, without which a being cannot be. â€Å"But if you consider existing things: when they pass to not being, God does not cause them not to be†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. But also being cannot remain how it was made except by his conserving† (Anselm, 217). It is through conservation that a being is, without which the being would return to not being. Ekenberg (17) further elaborates this notion by arguing that God is only a cause of what is, not of ‘what is not.’ God according to Anselm cannot make something not to be, but by removing his conserving over the being, such a being automatically returns where it belonged to; in not being. Therefore, God’s will is positive and not meant to destroy; though God has freedom to preserve that which He wills.

Promotional Activity and Pricing Essay Example | Topics and Well Written Essays - 1000 words

Promotional Activity and Pricing - Essay Example The firm also offers amenities to its customers in order to meet their entertainment needs. In addition, Southwest Airlines serves their customers by providing Business Select, Wifi, Mobile Access, and EarlyBird Check-In facilities. The South west Airlines has designed special provision for the customers who are aged 65 and older; and extreme facilities are also offered to kids and disabled persons (Seniors: Southwest.com). The company has also arranged high tech facilities for providing boarding passes. The customers can receive boarding passes from the Skycap Counter (situated in selected locations) and check luggage four hours prior to the scheduled departure. The competitive promotional packages include low costs and customers’ loyalty. Since the Southwest Airlines avoids too much luxury facilities, it can cut down the passenger charges which in turn assist the company to achieve customers’ loyalty. The efficient managerial strategies of the company have assisted it to design a competitive promotional mix that effectively meets customer interests. II Wilbur L. Schramm proposed an original model of communication process in 1954 which clearly depicts the information flow in a system. The Schramm’s model is just an extension of Shannon-Weaver transmission model of communication that proposes six elements of communication such as source, encoder, message, channel, decoder, and receiver. In addition to these elements, the Schramm’s model suggests other two concepts such as feedback and field of experience. According to Schramm’s model (as cited in Scannell, 2007, p.210), encoding plays a crucial role in the communication process as it the first step that converts the thought into content. This model says that the information is of no use if the recipient is not able to decode what the speaker actually intents to convey. Hence, Schramm’s model stands on the strength of the principle that encoding and decoding are the two basic elements of a communications system since effective flow of information between two individuals is not possible without these two. On the basis of this model, one can explicitly say that the Southwest Airlines has effectively established a communication system in its promotional mix. For instance, as the company deals with segment focused operations, it can identify domestic needs and serve local population well (Europe Lowcost). The domestic operations aid the company to avoid cultural barriers in communication process; it enables the company to effectively practice its promotional mix by ensuring effective flow of communication between customers and airlines management. In addition, the customer feedback collection process also contributes to effective information flow. III Like Southwest Airlines, many other air travel companies also offer additional services to its customers. It is necessary to take ranges of things into account while setting prices for the various service s provided by the airlines. It would be better to classify the product/service offers into two such as ordinary and luxury in order to effectively set prices for them. Ordinary products include snacks and other food items while satellite radio and TV facilities constitute luxury products. It is evident that aircraft passengers include low, middle, and upper class individuals; therefore, airlines companies must meet the interests of every class of people while setting pri

The nurses Role in The prevention of health care associated infections Essay

The nurses Role in The prevention of health care associated infections - Essay Example The role of nurses in prevention of infections has been enhanced by including microbiology in their curriculum. The paper concludes that nurses prevent transmission of infections by exuding best practices in their profession. Role of Nurses in the Prevention of Infections Nurses have always been described as being an important assistant for doctors who acquire technical as well as task related skills. Nurses today are trained and educated in their fields and are registered so as to provide a high quality patient care. The job of a nurse requires great critical thinking skills and involves the complex diagnosis for patient’s safety. The role of a nurse involves the prevention of medication errors, the administration of drugs, and ensuring that the right therapy is being given to the patient (Greenwood, n.d.). Hence, although the role of a nurse is evolving greatly, their role is of vital importance for the prevention of infections associated with health care. Perhaps one of the major roles of a nurse is to ensure the patient’s safety by administering the right medicines, eliminating medication error, and ensuring the proper therapy that is relevant to a particular patient (Greenwood, n.d.). ... Care coordination, which is an intrinsic part of a nurse’s job, is being used as an instrument to enhance patient’s health and satisfaction (American Nurses Association, n.d.). Nurses take into account the needs and preferences of patients so as to provide them with the best health care service. Due to the extremely important role played by nurses in the patient’s health care, nurses are being educated and trained to carry out leadership roles. Leadership is a critical aspect of a nurse’s responsibility and this could come in the form of taking immediate decisions and thinking rationally. For this reason, it is being suggested that the baccalaureate exam should be made a minimum criteria for registered nurses (Greenwood, n.d.). Apart from this there has been a raise in the standards for nursing licenses so as to ensure that only highly trained and qualified nurses who possess the necessary skills are authorized to carry out patient care. Now it is also bei ng considered by some professionals that a master’s degree should be made a criterion for being a registered nurse (RN) (Greenwood, n.d.). According to the Agency for Healthcare Research and Quality (AHRQ), the role of a nurse is important not merely in the sense of hospital care but also in community-oriented and family-based care (2008). Through their experience, proven approaches, and intervention techniques, they can improve the healthcare quality for patients. The term health care quality is often defined in terms of standard, which takes into consideration the health services and the intended outcome on the patient (Mitchell, 2008). This resulted in certain indicators expressing quality standards, which include death, disease,

Personal Statement for Bioinformatics Graduate Program

For Bioinformatics Graduate Program - Personal Statement Example At High School, my plans for the future centered on my becoming a practicing doctor, with the skill of healing patients. I must admit that I had to overcome the disadvantage of a relatively weak foundation in Science, as a result of my Middle School curriculum in China, which did not include Biology. The language barrier also proved difficult to break during the initial years of my arrival in the USA, and my focus then was on mastering English and Mathematics, and understanding American culture. The scientific terms in Biology were difficult to come to grips with! However, my determination to enter the field of Medicine kept me going. The same determination is now my tool in my effort to overcome any shortcomings in my academic career. I am very aware that my GRE writing score of 3 could have been higher, and am determined to identify and address this through repeated practice of writing skills. A career in medicine continued to be my goal as I stood on the threshold of my freshman y ear at the University of California, Davis. However, the first Molecular Cellular Biology class I attended at the UC Davis, discussing gene therapy, proved to be a revelation to me: I had discovered the interest of my life! I was fascinated by the intricacies and application of genetics: especially in the area of finding epigenetic information. Here was a new front in the battle against chronic disease. As I continued to take additional technical electives in Molecular Biology, Microbiology, and Biotechnology, I came to realize that genetics is one of the most powerful tools available to humanity in the field of medicine. Gene association studies and single-nucleotide polymorphism (SNP) detection can be used in disease prediction, thus potentially preventing disease formation. Genetics is the cutting-edge of health-care research and personalized medicine. The next step in my academic evolution was my realization of the power of technology. As the only child of immigrant parents who were focused on earning a living, the computer has been a good friend of mine, right from the age of twelve, when I moved to the USA. While working as a Laboratory Assistant at the Immunology and Histology Lab of UC Davis Veterinary School in 2009-2010, I became deeply aware of the vast amount of medical information stored and retrieved by accessing a database. This personal experience of the power and efficacy of computers impressed on me the importance of technology as a tool in research. I discovered that the hands-on processing of data gives me immense satisfaction. Gradually, my earlier interest in science and research shifted focus from the traditional bench sitting to a computer oriented approach. Therefore, in my junior year of college, I declared my major as Biotechnology, with a Bioinformatics option that combined my interests in both technology/informatics and biology/genetics. The Applied Bioinformatics course I took in the fall of 2010 confirmed that my special interest lay in the field of bioinformatics and its application in genetic/genomic studies. Craving further practical experience in this field, I opted for internships at different laboratories: Theg Lab, UC Davis; Molecular Anthropology Laboratory, UC Davis; Dubcovsky Wheat Genetic Lab, UC Davis;

Ethics in decision making Assignment Example | Topics and Well Written Essays - 500 words

Ethics in decision making - Assignment Example Moral development of the charactersAccording to moral standards, we can rate the characters from the highest to the lowest as follows: the second hermit, the boy, the first hermit, the girl and lastly the captain. The moral development of the girl is questionable but to some extent it depends on the advice she gets and the critical decisions she has to make, in this case, visit the boy for one more last time, before he goes on a long journey (Polillo, 2015). The girl does not quickly accept the offer the captain but after the advice of the first hermit especially on sacrifice, she decides to visit the boy at all cost even though this will affect her moral standing. The boy shows great moral development and his inquiries from the girl how she came through she had no money. The boy hears her answer, refuses to be associated with, and breaks their relationship. The boy exhibits moral uprightness in that he leaves the girl because she has lowered her morals in accepting the captainâ€⠄¢s offer. The second hermit is morally upright in that he helps the girls with no strings attached when compared to the captain. The captain has low morals in that he opts to spend the night with the girl in exchange for transportation to the boy's island. The shows courage and thus confident in that she goes against all odds to get to meet with the boy. She consults the first hermit than the second hermit and does not give up on her quest to meet the boy even when the captain wants her to compromise on her values.  

Personal Statement for Bioinformatics Graduate Program

For Bioinformatics Graduate Program - Personal Statement Example At High School, my plans for the future centered on my becoming a practicing doctor, with the skill of healing patients. I must admit that I had to overcome the disadvantage of a relatively weak foundation in Science, as a result of my Middle School curriculum in China, which did not include Biology. The language barrier also proved difficult to break during the initial years of my arrival in the USA, and my focus then was on mastering English and Mathematics, and understanding American culture. The scientific terms in Biology were difficult to come to grips with! However, my determination to enter the field of Medicine kept me going. The same determination is now my tool in my effort to overcome any shortcomings in my academic career. I am very aware that my GRE writing score of 3 could have been higher, and am determined to identify and address this through repeated practice of writing skills. A career in medicine continued to be my goal as I stood on the threshold of my freshman y ear at the University of California, Davis. However, the first Molecular Cellular Biology class I attended at the UC Davis, discussing gene therapy, proved to be a revelation to me: I had discovered the interest of my life! I was fascinated by the intricacies and application of genetics: especially in the area of finding epigenetic information. Here was a new front in the battle against chronic disease. As I continued to take additional technical electives in Molecular Biology, Microbiology, and Biotechnology, I came to realize that genetics is one of the most powerful tools available to humanity in the field of medicine. Gene association studies and single-nucleotide polymorphism (SNP) detection can be used in disease prediction, thus potentially preventing disease formation. Genetics is the cutting-edge of health-care research and personalized medicine. The next step in my academic evolution was my realization of the power of technology. As the only child of immigrant parents who were focused on earning a living, the computer has been a good friend of mine, right from the age of twelve, when I moved to the USA. While working as a Laboratory Assistant at the Immunology and Histology Lab of UC Davis Veterinary School in 2009-2010, I became deeply aware of the vast amount of medical information stored and retrieved by accessing a database. This personal experience of the power and efficacy of computers impressed on me the importance of technology as a tool in research. I discovered that the hands-on processing of data gives me immense satisfaction. Gradually, my earlier interest in science and research shifted focus from the traditional bench sitting to a computer oriented approach. Therefore, in my junior year of college, I declared my major as Biotechnology, with a Bioinformatics option that combined my interests in both technology/informatics and biology/genetics. The Applied Bioinformatics course I took in the fall of 2010 confirmed that my special interest lay in the field of bioinformatics and its application in genetic/genomic studies. Craving further practical experience in this field, I opted for internships at different laboratories: Theg Lab, UC Davis; Molecular Anthropology Laboratory, UC Davis; Dubcovsky Wheat Genetic Lab, UC Davis;

College of Nursing Entrance Letter Essay Example | Topics and Well Written Essays - 750 words

College of Nursing Entrance Letter - Essay Example I always sought to help others who were injured or in need of my assistance at a very young age. I became inclined to enter the field of medicine during my high school years. At the time, my counselor enrolled me into the two-year dental assistant program. This program contributed to the discovery of my passion to help others. During the two years, I learned how to make dental models, mount and develop x-ray films, take impressions, follow dental procedures, and most importantly employ my knowledge as an allied healthcare professional. My dental assistant teacher referred me to physicians and dentists who helped me to expand my hands-on experience. I advanced my education by attending the Institute of Health Education and acquired my X-Ray license. Upon receiving my X-Ray license, I attended the Certified Dental Assistant program to increase my knowledge of oral hygiene techniques and preventive healthcare methods. The dental field became a transition to enter the nursing field after a trip to Peru. My aunt, an Obstetrician /Gynecologist, found out that I had an interest in providing healthcare to patients and she recommended that I shadow her. Throughout the week, my aunt gave me information concerning the various fields in nursing and its vigorous lifestyle. During that period I noticed that my aunt devoted herself to her patients. Thus, my interest in the medical field and my aunts ambition to achieve wellness for others influenced me to continue the nursing field. I was convinced and I knew that as I was capable, willing, and desiring to fulfill my ambitions to help others. I also realized, that as I fulfilled all the requirements to become a nurse, I would not only deliver proper healthcare in the United States, but also around the world. As we know, mankind is not liberated from diseases, therefore applying my knowledge would help others. I am a sociable, friendly, and patient person. I am responsible, self-disciplined, and attentive. I recognize

Easter Egg Packaging Research Essay Example for Free

Easter Egg Packaging Research Essay Please select only 1 response for each question by placing an X in the response you feel most comfortable with unless you are told to select more than 1 response. (1) What is your gender? Male Female (2) What age range do you fit in? Age range is measured in years. 0-16 17-21 22-30 31-40 41-50 51-59 60-64 65+ (3) What is your ethnicity? Please choose the ethnic minority group you feel you best fit in and the ethnic minority groups are measured in the Self Defined Ethnicity (SDE) codes. A1 Indian A2 Pakistani A3 Bangladeshi A9 Any other Asian background B1 Caribbean B2 African B9 Any other Black background O1 Chinese O9 Any other ethnic group M1 White and Black Caribbean M2 White and Black African M3 White and Asian M9 Any other mixed background W1 British W2 Irish W9 Any other white background (4) Do you like Easter Eggs? Yes No (5) Do you shop for Easter Eggs? Yes No (6) What is your current occupation? (7) What is your current annual salary? Please state your current annual salary by using the British currency of pounds (i ). (8) How much are you most like to spend on your Easter Eggs? Please use the British currency of pounds (i ) for the spending of Easter eggs. i 0. 01 i 2. 99 i 3. 00 i 4. 99 i 5. 00 i 6. 99 i 7. 00 + (9) Where are you most likely to shop for your Easter Eggs? If necessary, please select more than one option. Tesco Asda Sainsburys Morrisons Netto Iceland Lidl Aldi Somerfield MS John Lewis Waitrose Thorntons WH Smith Other (Please specify below) (10) What Easter egg Company are you most likely to buy? If necessary, please select more than one option. Cadburys Nestle Kraft Masterfoods Lindt Other (Please Specify Below) (11) For your Easter egg, which chocolate do you most prefer? If necessary, please select more than one option. White Chocolate Dark Chocolate Milk Chocolate Other (Please Specify Below) (12) What do you like with your egg in the Easter egg box? If necessary, please select more than one option. Novelties Chocolate Bars Toys Sweets Other (Please Specify Below) (13) For your Easter Egg Box, which theme do you prefer? If necessary, please select more than one option. TV Film Comedy Cartoon Anime Sports Gaming Action Adventure Music Modern Classical Retro Jesus Old Other (Please Specify Below) What do you look for when buying an Easter Egg Box? If necessary, please select more than one option. Blue Pink Red Metallic Primary Colours Other (Please Specify Below) Small Medium Large What shape do you prefer for your Easter egg box? If necessary, please select more than one option. Cube Cuboid Spherical Pyramid Hemi-Spherical Cylinder Cone Other (Please Specify Below)

Free Blacks in the Seventeenth Century Essay -- essays papers

Free Blacks in the Seventeenth Century In the early sixteen-hundreds there were nearly equal opportunities for blacks and whites in the New World, most specifically in Virginia. One African-American man in particular exemplifies this fact. Anthony Johnson escalated in society from being a slave1 to becoming a wealthy landowner with slaves of his own.2 The successes of this man both economically and socially provide a rather important window into the lives and opinions of the peoples in Virginia at the time, especially the black community and their treatment by their fellow white agriculturalists. â€Å"Antonio a Negro† arrived in Virginia in 1621 as a servant on a tobacco plantation, it was during his servitude that he met his wife Mary who had been bought to work at the same location several years after Anthony. Although it still remains a mystery how Anthony and Mary accumulated their wealth, they managed to buy their way out of servitude and acquire land of there own.3 They were not alone in this endeavor, however; it is known that several free blacks were able to advance in society in similar fashion. In the years between the mid 17th century into the later part of the century blacks were able to acquire land and status in the Virginian society. This proves that racial prejudices were subtle in this time span. In a society of even minimal equality in race it is possible for blacks to succeed alongside the white community. In the 18th century the lifestyle... Free Blacks in the Seventeenth Century Essay -- essays papers Free Blacks in the Seventeenth Century In the early sixteen-hundreds there were nearly equal opportunities for blacks and whites in the New World, most specifically in Virginia. One African-American man in particular exemplifies this fact. Anthony Johnson escalated in society from being a slave1 to becoming a wealthy landowner with slaves of his own.2 The successes of this man both economically and socially provide a rather important window into the lives and opinions of the peoples in Virginia at the time, especially the black community and their treatment by their fellow white agriculturalists. â€Å"Antonio a Negro† arrived in Virginia in 1621 as a servant on a tobacco plantation, it was during his servitude that he met his wife Mary who had been bought to work at the same location several years after Anthony. Although it still remains a mystery how Anthony and Mary accumulated their wealth, they managed to buy their way out of servitude and acquire land of there own.3 They were not alone in this endeavor, however; it is known that several free blacks were able to advance in society in similar fashion. In the years between the mid 17th century into the later part of the century blacks were able to acquire land and status in the Virginian society. This proves that racial prejudices were subtle in this time span. In a society of even minimal equality in race it is possible for blacks to succeed alongside the white community. In the 18th century the lifestyle...

Finding Meaning in The Turn of The Screw, by Henry James Essay

  Ã‚  Ã‚   At first glance, Bly appears to be a rather lonely place. The vividly bleak backdrop for The Turn of the Screw houses a handful of servants, two orphaned children, and ghosts who fade in and out of view. But there are others present who are less obtrusive yet just as influential as Peter Quint and Miss Jessel. Peering into and out of Bly's windows and mirrors, engaging with the text and the lingering trace of author Henry James, a crowd of real and virtual readers hope to catch a glimpse of a specter or to unravel a clever Freudian slipknot that will tell them something: They may be looking for that which they think James intended as the text's truth - a transcendental center - or maybe they subconsciously wish to see a reflection of themselves, somehow transformed by the reading, smiling back from the gilded, glassy panes. Whatever they are seeking, this crew of interactive observers might be surprised to find out that there is not only one answer to James's literary mystery and that the worth of their readings centers on effect, not meaning. It is futile to seek the "answer" that is supposed to tell because, as Douglas forewarns, "the story won't tell." The langue of Bly is based on deceptions and ambiguities, ways in which "truth" is kept at bay. But many readers are unaware that they are really seeking effect, and thus experience effect only when they think they are searching for meaning. Whatever the motivation, the pack should not be deterred from the quest, for the creation that Wolfgang Iser calls the text's "esthetic pole," --its true value--depends upon a conscientious reader to notice the text's gaps and ambiguities, fill in some of the holes, and to revel in the pleasure, finally, ... ...ist's dream, how reassuring for everyone else that it will never happen.    Works Cited    Felman, Shoshana. "Henry James: Madness and the Risks of Practice." 1977. The Turn of the Screw. Ed. Deborah Esch and Jonathan Warren. 2nd ed. New York: Norton, 1999. 196-228.    Iser, Wolfgang. "The Reading Process." Reader Response Criticism. 1974. Ed. Jane Tompkins. Baltimore: Johns Hopkins UP, 1980. 50-68.    James, Henry. The Turn of the Screw. Ed. Deborah Esch and Jonathan Warren. 2nd ed. New York: Norton, 1999.    Lustig, T.J. "Henry James and the Ghostly." 1994. The Turn of the Screw. Ed. Deborah Esch and Jonathan Warren. 2nd ed. New York: Norton, 1999. 255-60.    Tompkins, Jane. "The Reader in History." Reader Response Criticism. Ed. Jane Tompkins. Baltimore: Johns Hopkins UP, 1980. 201-26.    Finding Meaning in The Turn of The Screw, by Henry James Essay   Ã‚  Ã‚   At first glance, Bly appears to be a rather lonely place. The vividly bleak backdrop for The Turn of the Screw houses a handful of servants, two orphaned children, and ghosts who fade in and out of view. But there are others present who are less obtrusive yet just as influential as Peter Quint and Miss Jessel. Peering into and out of Bly's windows and mirrors, engaging with the text and the lingering trace of author Henry James, a crowd of real and virtual readers hope to catch a glimpse of a specter or to unravel a clever Freudian slipknot that will tell them something: They may be looking for that which they think James intended as the text's truth - a transcendental center - or maybe they subconsciously wish to see a reflection of themselves, somehow transformed by the reading, smiling back from the gilded, glassy panes. Whatever they are seeking, this crew of interactive observers might be surprised to find out that there is not only one answer to James's literary mystery and that the worth of their readings centers on effect, not meaning. It is futile to seek the "answer" that is supposed to tell because, as Douglas forewarns, "the story won't tell." The langue of Bly is based on deceptions and ambiguities, ways in which "truth" is kept at bay. But many readers are unaware that they are really seeking effect, and thus experience effect only when they think they are searching for meaning. Whatever the motivation, the pack should not be deterred from the quest, for the creation that Wolfgang Iser calls the text's "esthetic pole," --its true value--depends upon a conscientious reader to notice the text's gaps and ambiguities, fill in some of the holes, and to revel in the pleasure, finally, ... ...ist's dream, how reassuring for everyone else that it will never happen.    Works Cited    Felman, Shoshana. "Henry James: Madness and the Risks of Practice." 1977. The Turn of the Screw. Ed. Deborah Esch and Jonathan Warren. 2nd ed. New York: Norton, 1999. 196-228.    Iser, Wolfgang. "The Reading Process." Reader Response Criticism. 1974. Ed. Jane Tompkins. Baltimore: Johns Hopkins UP, 1980. 50-68.    James, Henry. The Turn of the Screw. Ed. Deborah Esch and Jonathan Warren. 2nd ed. New York: Norton, 1999.    Lustig, T.J. "Henry James and the Ghostly." 1994. The Turn of the Screw. Ed. Deborah Esch and Jonathan Warren. 2nd ed. New York: Norton, 1999. 255-60.    Tompkins, Jane. "The Reader in History." Reader Response Criticism. Ed. Jane Tompkins. Baltimore: Johns Hopkins UP, 1980. 201-26.   

Comparing “Dolor” and “A Hardware Store as Proof of the Existence of God” Essay

Comparing â€Å"Dolor† and â€Å"A Hardware Store as Proof of the Existence of God† Happiness in life is seen through the little things we do and the small stuffs we usually took for granted like the little flower blossoming at the edge of a busy road, the pancake that our mother have lovingly cooked, and the sparingly blue sky in the morning. It is like a fire that keeps on burning with passion. Sadness, on the other hand, is the exact opposite. It is the feeling of desolation, of tragedy, and antagonism of life, quite like the stinging sensation we feel when holding a pure crystalline ice. This is how we could describe the stiff contrast of the poems â€Å"A Hardware Store as Proof of the Existence of God† and â€Å"Dolor. † They are two distinct poetical pieces, outstanding in their own accord, which shows a stark difference. Nancy Willard’s â€Å"A Hardware Store as Proof of the Existence of God,† took praise upon the thought that while many people doubt the existence of a God, a small hardware store could be the simple answer to such a difficult query. It has a light and jovial mood that sets that audience’s atmosphere into one that reflects simple pleasures. Even at the start of the poem, with its line â€Å"I praise the brightness of hammers pointing east†¦Ã¢â‚¬  it emphasizes on how little things could mean happiness and contentment. Theodore Roethke’s â€Å"Dolor,† on the other hand, signifies a state of loss and misery. Reading the poem, we will have this feeling of anxiety and loneliness that is trying to shroud us. The poem, in general, tackles the monotony of life and how as one copes with a routine schedule, he begins to be trapped, or rather, caged in a place where every bit of life is banished. â€Å"Dolor† made use of the free verse form. It is apparent by its free forming lines, not confined by rhythmical patterns or carefully numbered syllabication. Playing around the numbers between 10 and 16, the syllables of every line varied, indeed showing its concept idea with much liberty. This is quite in contrast to â€Å"A Hardware Store as Proof of the Existence of God† which, though not that perceptible, follows a somewhat more outlined form. Observing the first stanza, we would visibly notice the smooth pattern of 11-10-11-10-10. This is disturbed, however, by the following stanza, going out of the way with its 13-12-11-9-10 syllable count. The second stanza may have seemed to rule out of the poem, but the succeeding stanza retained a form near to its first, having syllable counts of 11-8-11-9-12-11, including the last line. These difference in poetic style used have given a wider gap between the two poems. Both are trying to convey a deep feeling within them yet they strike in very opposing manners. The angst that â€Å"Dolor† communicates vastly differs from the glee that â€Å"A Hardware Store as Proof of Existence of God† share. Reading between the lines, we would be able to comprehend better the more intimate idea that the two poems try to share. â€Å"Dolor,† written by Theodore Roethke, is gloomy and describes a setting depicted to be a workplace or an institution that demands a custom schedule; thus forging an empty and tedious life. However, if we would analyze deeper, we would understand that Roethke is trying to impart the life he had spent in Halcyon Sanitarium after he had a mental breakdown. On the other, Nancy Willard, a writer whose fondness for children have affected her writing, wrote with a simplistic approach; with plain words that aims straight for the heart. By doing so, she have shared directly that God, through a hardware store, have given us the delight of knowing that every bit of sadness and missing things in our life could be repaired and patched, and that there would always be a good future ahead of us. By and large, Willard’s â€Å"Hardware Store as Proof of the Existence of God† and Roethke’s â€Å"Dolor† are two poems of vast contrast. Every little detail each poem shows further support how much they differ. But even though the two are stiffly contrasting, both have shown great passion and emotion from their respective writers. Works Cited Willard, N. (1989). Water Walker. NewYork: Knopf Windle, R. (1994). The Poetry of Business Life: An Anthology. United States: Berrett Koehler Robson, W. W. (1984). The Definition of Literature and Other Essays: And Other Essays. New York: Cambridge University Press

Active relaxation

After doing the active relaxation techniques actually felt more relaxed and less stressed out. I usually get headaches every single day but after doing the active relaxation techniques I've only gotten a headache once instead of everyday. The techniques helped me feel more calm and less stressed because lately I've been stressed about school and getting a job.It's a great way to help you relax while you're on the go. Yoga is a form of active relaxation, and I've been doing Yoga for my ONCE 101 class. Vive always wanted to do yoga but never really pushed myself to actually start doing it until started college and it was mandatory for me to do it for hat class and I can honestly say that after doing the Yoga feel better than I've ever felt before.I'm definitely going to start doing active relaxation more often especially every time start to feel anxious or stressed out and know that it's really going to help me when it comes time to take midterms and final exams and I know it's going t o help me not get headaches as often. Another thing is that I've noticed I have more energy now than I used to before. Before used to be tired all the time, especially during class and I would struggle to keep my head up, but lately haven't really felt as tired as did before.

Chapter 5 Case Study Stop! Wait! I am pulling down a menu! Essay

Management Information Systems In San Jose, California has the smallest officer-to-resident ratio that is one police officer for 925 residents (Oz, 2009, P. 190). However this city is considered one of the safest larger cities in the US (Oz, 2009, P. 190). This implied that the city offices were efficient and productive and were using the right and better technology and software tools to manage city police, fire communications and dispatching functions. â€Å"The Computer Aided Dispatch (CAD) system is a highly specialized application that is designed to facilitate coordinated communication, assignment and tracking of Police and Fire Department resources in response to calls-for service.† (Michael, A. Smith .2004-2005, Santa Clara County Civil Grand jury report) In 2004 City replaced all text based CAD system with new Windows based touch screen system by spending $4.7 million (Oz, 2009, P. 190). However the new CAD system was plagued with problems such as non-user friendly user interface, software bugs, user issues of adapting to new technology, inadequacy of user training, increased difficulty in issuing the Code 99 commands, patrol officers needing longer time to find out whether a person they have stopped has a violent criminal and system crash just two days after the system went live. According to the case study and the Santa Clara County Civil Grand jury report none of the above issue (that cause the failure of the new CAD system) were due to hardware but majority of them were directly related to the application software and the design of the system. (E.g. code 99 command issue, system crash, non-user friendly interface etc.) The other major issue was relating to the lack of user involvement during software design, implementation and inadequacy of user training. That is why Santa Clara County Civil Grand Jury recommended that in future IT project developments City of San Jose management should mandate that representatives from all levels affected by the IT project be included in every stage of specification, development and deployment. (Michael, A. Smith .2004-2005,  Santa Clara County Civil Grand jury report) References; Oz, E. (2009). Management Information Systems. Boston, MA: Course Technology Cengage Learning Michael, A. Smith (2004-2005) Santa Clara County Civil Grand jury report, retrieved from: http://www.911dispatch.com/info/cad/rfp/sj_cad_invest.pdf

Significant Impacts of E-commerce in Modern Global Business Essay

Significant Impacts of E-commerce in Modern Global Business - Essay Example E-commerce or electronic commerce is one of the most currently talked about technological development in the business environment. Majority of companies are currently shifting their attention towards e-commerce activities basically due to the various benefits associated with it. In addition, most governments, economic researchers as well as business analysts are currently shifting their focus through application of huge amounts of resources to ensure that e-commerce activities are enhanced through research and innovation. However, research indicates that the application of e-commerce is currently mostly seen in online marketing companies such as e-Bay, Amazon and Google among others (Cohan, 2010). These companies provide a range of services to their clients through international networks and have been associated with tremendous benefits. Research has also indicated that e-commerce is growing on a daily basis since 1994 where the amount of money that was invested in e-commerce was at 240 million dollars. Currently, the figures stand at 7.2 billion dollars.With the integration of electronic technology into majority of Company’s operational procedures, e-commerce has been associated with effective and efficient technology, thus facilitating efficient business processes i.e. reduction of human errors usually associated with it. In addition, economic experts have asserted that the essence of implementing e-commerce has been majorly driven by the fact that it entails reduced costs of operation.

What are the Causes and Effects of Depression Essay

What are the Causes and Effects of Depression - Essay Example Being underdiagnosed, it can become a serious condition, which can make a person suffer greatly and even lead to suicide. There is no simple explanation to what causes depression. Health specialists define several major factors that can lead to the development of depression in a person. The first one of them is biological factors, which include genetic factors, brain chemicals, and hormones. The studies on the illness suggest that this mental disorder may be inherited with genes as far as depression often runs in families. A person can inherit an increased vulnerability to depression or the disorder itself; many people with increased vulnerability may never suffer it. Depression can be also caused by a decreased level of neurotransmitters (chemical substances in the brain), which causes improper communication between the brain cells and results in sleep disturbances, loss of appetite or sexual desire etc. The body’s balance of hormones may also play a role in the development of depression in a person (Centre for Clinical Interventions). In addition to this, there are psychological factors that can cause depression. The first one is a personality type. The recent researches have shown that some people are more vulnerable to depression than others in case they have particular character traits, such as self-criticism, low self-esteem, high interpersonal sensitivity, high levels of anxiety, perfectionism etc. Stressful life events, for instance, childhood trauma, loss or death of a relative or a loved one, financial problems, difficulties in families, physical illness, alcoholism and drug abuse etc., can also contribute to the development of depression (Black Dog Institute). Clinical depression, especially being untreated, can have a negative effect on a person’s health. Depression causes changes in sleep. In particular, people with depression report having problems with falling asleep and /or waking in the middle of the night;

Briefing paper Essay Example | Topics and Well Written Essays - 2750 words

Briefing paper - Essay Example First and foremost, Subway must develop understanding and acceptance about cultural differences. This will be accomplished through an exchange and training programs to all of its subsidiaries to facilitate the easy exchange of information. With the concept of open-mindedness, expatriation will be successful. Finally, Subway must somehow consider other motivating factors and a change of management structure in order to remain competitive. 2. Terms of Reference Motivating people is one of the challenging tasks a manager must handle. Usually, work motivation among employees is influenced by cultural issues particularly in international companies. â€Å"Managing across cultures requires motivating employees from various cultures, but finding a framework for motivating and managing behavior across cultures has proven to be difficult† (Silverthorne, 2005, p.98). Based on the research conducted by Kreitner (2009, p.102), employees are looking for a process that is geographically cohe rent. However, because of diversity in individual needs and workplace expectations, motivating practices from one organization will not be anymore successful towards other jurisdiction. Management-Expert (ME) is a global firm that gives consulting services and training programs to all kinds of management issues. ... Just recently, Subway management decided to expatriate workers for them to experience the culturally diverse global workforce. However, the company encountered some disadvantages and one of those is the adaptability to the culture of foreign environments. Because of these cross-cultural differences, employees are having low morale and at the same time turnover becomes high. Per evaluation of the management team, employee motivation is severely damaged. This briefing paper will serve to explain the nature of Subway’s problem, the overview and analysis of the situation, and some suggested remedies/ recommendations to the problem. 3. Overview of the Situation Expatriating employees is one of Subway’s management strategies to make their employees globally skillful. The organization’s objective is to increase the cultural intelligence of their employees in terms of adapting to different cultures. This is also some kind of private motivation among their front line peop le and managers for them to have a broader global perspective among their international subsidiaries. However, the decision brings some drawbacks and it caused a severe damage to the attitudes and behaviors of employees toward their jobs. In other words, employees are not anymore motivated plainly because of the differences in work values, practices, and culture of foreign environments. According to Finsterbusch (2003, p.6), even though most of the countries nowadays are driven by technological and economic development, there is still no room for uniformed global culture. Values will only shift based on the trend but the origin of the culture in which it is employed will not be constant and so dealing with expatriates need to be

Organisation Development Essay Example | Topics and Well Written Essays - 1500 words

Organisation Development - Essay Example Organizational Development helps us to analyze the optimum level of performance of an organization and to know where the organization is where it wants to be and how can it go there. The techniques of Organizational Development consist of methods drawn from behavioral science, which aim at developing resources, a skill within the organization to face the problems, anticipate issues and to plan and to deal with them. The various elements of Organizational Development can be classified into the following two groups: For an individual to make personal changes on the job, an organizational climate should exist to support these changes. Otherwise, training the individual will have little or on impact on the organization. Developing the system to support the desired individual change is a basic part of the organizational development. Developing- the system involves building more effective interpersonal relationship among members of the working group. For example, the team may become more efficient, responsive, flexible and creative from the point of view of the organization. ... Developing- the system involves building more effective interpersonal relationship among members of the working group. For example, the team may become more efficient, responsive, flexible and creative from the point of view of the organization. The concept of team building lies in the art of organizational development but organization effectiveness requires more than effective teams. Organizational Development is not a programme or a project rather it is a continuing process. This process may involve certain projects, planning and implementation of a changed specific programme such as seminars, conferences, appraisal, interviews with an object to develop better procedures and supporting climate for dealing with organization problems. Technological change in industries are well planned and implemented with considerable care but organization change that is modifying some part of organization structure or implementing a new process of work is often not deliberately planned but haphazard activity. Planning, implementing and evaluating these organization changes are part of Organizational Development. Concept of Organizational Development Organizational Development believes that organizational members can learn to describe its culture and can be helped to plan what it should be like and in assisting the organization to change from what it is to-what it should be. The essential characteristic of Organizational Development is the involvement of the people in the organization to carry out various activities. These activities are designed to meet the organizational objective with and around the inter-action of groups within the organization. Organizational development feels that it pays to confront, it lays emphasis on trust and openness, it

Pfizer Macroeconomics Term Paper Example | Topics and Well Written Essays - 500 words

Pfizer Macroeconomics - Term Paper Example Unemployment is also another macroeconomic variable that affect the company’s’ supply and demand. When the percentage of the unemployed is high, the market for medicines is low. This is because the unemployed will prefer buying the cheaper and the local medicines that are available in their location. Thus, unemployment leads to low sales in Pfizer pharmaceuticals (Gupta, 2004). Inflation also has affected the supply and demand of Pfizer pharmaceuticals. This happens when the economies of the countries that the firm supplies its products grows and pushes all prices significantly over a particular time above the actual utility value of goods and services. When there is cost-push inflation, the company is forced to pass the cost to the consumers leading to increased prices. The result from the cost-pull inflation is that there is low demand for our products and usually our competitors take advantage of the situation. Also, interest rate is another variable that affect the demand and supply of our medicines. When the interest rate is high in a particular country the demand tend to be low as the cost of obtaining credit is high. This hinders those people who want to start chemists business to not demand our products as they cannot access funds to boost their purchasing ability (Barro, 2007). The chart shows data during a period of five years. When the GDP of France is high it is evident that the unemployment rate is low. Thus, the Pfizer get to make more sales as the demand is high. When the interest rate is high the demand of the product tends to reduce (Marthinsen, 2014). In conclusion, the observation that I make from the movement of microeconomics variables in the Pfizer’s pharmaceuticals is that they affect the supply and demand of the company’s product. A variable like the inflation tend to increase the price of the drugs in the market. This is evident due to an abrupt growth of a country GDP which makes the

Knowledge and Emotion Essay Example for Free

Knowledge and Emotion Essay Emotion plays a big role in gaining knowledge even though when we do not realize it. Therefore, I agree with the quote, There can be no knowledge without emotion. We may be aware of a truth, yet until we have felt its force, it is not ours. by Arnold Bennett, an English novelist. First of all, with the part, There can be no knowledge without emotion1, it can be proved by our experience. For example, we know about plate tectonics but until you feel it, you cant have knowledge. Earthquakes prove that the plate tectonics are moving towards each other, away from each other or slide past each other. Since I live in Japan, earthquakes can be felt often and I have the knowledge of what it is like to be in an area with lots of earthquakes. Also, for example, we can prove that we have knowledge from genes. Sometimes, I feel that I have the same characteristic as my mother when I am talking to my pets. I talk with them in a softer voice than when we talk to other people. Also, my mothers family loves animals and I was also brought up with an animal always beside me. Finally I can also see evidence from learning physics. I learned that the energy is transferred into other energies. Before, I wondered why bouncy balls bounced lower each time. When I learned about the energies, I gained the knowledge that the potential energy was transferred into heat, sound and other energies. From gaining these truths and experiencing it, it gives us knowledge of what it is like. By experiencing these things, it influences our emotion and gives us the knowledge. Though some people disagree that knowledge can be gained without emotion, I argue that the statement is not true. Though when you learn something, until you have realized what it is and accepted the information, then it is not knowledge. We have to know the information to gain the knowledge so to gain the knowledge we have to experience it. For example, I know the truth that floods occur and the consequences as well as the effects of it but since I have not experienced it before, I do not have the knowledge of what it is like to be in an area, which flooded. Furthermore, by learning biology, I know that there are diseases such as thrombosis, a blood clotting disease but since I have not experienced it I do not what it feels like to have thrombosis. As a result, I do not yet have the knowledge. Knowledge can be gained by other ways of knowing such as reason, sense perception and language. Though I agree with this, I think these all involve the ways of knowing of emotion. When we have a reason to gain knowledge, we gain the knowledge by realizing it and experiencing it. When we gain knowledge by sense perception it is done by experiencing something and realizing what is going on in our surroundings. Finally for language, we are experiencing it since we are talking or listening to the language. Since all these involve the action of experiencing, it all involves emotion. If someone did things unconsciously, I wonder if they can get knowledge. People who sleepwalk have been seen eating, dressing, driving cars, and many other things. Their brain is not fully shut down. Sleepwalking occurs before they are in the state of rapid eye movement, or the moment they are dreaming.2 They have their eyes open to recognize their surroundings. Therefore, I think they are using their sense perception when they are sleepwalking. Though they may not remember it when they wake up and get confused but I think their brain remembers it since the brain is not fully shut when people sleepwalk. Therefore knowledge is gained from experiencing things even if they are sleepwalking which is done unconsciously. Reflexes are also done unconsciously. They are done because we have the knowledge of what to do best to have the least damage to ourselves. That is why we pull our hands back when we touch something hot to reduce the possibility of burning our hand. We try to reduce it because we have the knowledge of what is going to happen if we do not. If we do not take our hand back, we know we are going to burn our hand and feel the pain. When I wake up, I have the reflex of stopping the alarm clock because I have the knowledge that I have to wake up to go to school. This reflex was done because I had the emotion that I did not want to go to school since I had to wake up at six oclock in the morning. Therefore as a conclusion, I agree to an extent with the quote by an English novelist, Arnold Bennett of There can be no knowledge without emotion. We may be aware of a truth, yet until we have felt its force, it is not ours. Emotion is connected to the other ways of knowing and everything we do in our lives. Experiencing things give knowledge to us which gives us emotion whether we do things consciously or unconsciously.

Abercrombie and Fitch Popularity Among Youths

Abercrombie and Fitch Popularity Among Youths The study will use consumer behaviour theories and marketing models to explain and analyse why Abercrombie and Fitch (AF) is popular among young generation despite the impact of negative events. Abercrombie and Fitch Co, an American retailer of fashion and casual clothes targets at young people, has already expanded to some European countries and Japan before 2010. AF has become a controversial brand from the last decade, despite it caters to cool, attractive, fashion-conscious consumers by offering product to meet their needs through different life stages ( Hitt, Ireland, Hoskisson, 2009) and is high-achievement in sales performance, it was chosen the 9th the most hated companies in America in 2009 (RankingTheBrand, 2009). The company was criticized during 2002 by issuing t-shirt with words Wong Brothers Laundry Service Two Wongs Can Make It White and pictures with stereotype of Chinese people (Appendix 1) which was deemed to disregard Asian people; In June 2003, several Hispanic, black and Asian plaintiffs complained that when they applied for jobs, they were steered not to sales positions out front, but to low-visibility, back-of-the-store jobs, stocking and cleaning up (Greenhouse, 2004). Moreover, AF overemphasizes appearance of its employees, sexual hint in commercial and strong perfume also intrigue the serious social concern. Based on these critical issues mentioned above, the brand still gain profit from the sales of trendy outfits.Brand identity serves to provide direction, purpose, and meaning for the brand (Aaker,2002,p68), and branding is often used by manufabtures as a means of adding symbolic value to a item(Banister,Hogg,2002,p193). Besides, clothing is also deemed as a highly symbolic product category and its high visibility which means that people will often make asumptions about others purely on the basis of their clothes (Banister, Hogg, 2002, p191).Therefore, many people wear specific styles of clothes and brands in order to express their personality and social status. The brand personality is according to peoples personality and characteristics to create its value and image,which can be recognised by or is attractive to the average public of one will not necessarily be recognized or found attractive to the average public of another culture (Mooij,2004); relating to Geert Hofstede Cultural Di mensions, Mooji(2004) also mentions that the different characteristics between individualist cultures and collectivistic cultures; the former consider the brand should unique and distinct but the latter mention that people tend to define a brand as being part of brand world. As AF is origin from the individualistic culture, which define itself as an exclusive American casual clothing brand which has been specially designed for college students of 18 to 22 years old and implies that you are young, beautiful, smart, and chic. Their clothes are worn with confidence and carefree insouciance (Abecrombie4sale, 2010). With these personalities that AF emphasises and expresses by store decoration, commercials and appealing sexy salespeople(Appendix 2). Customers who wear the clothes can express their differentiation, lifestyle and show their good shapes; even more, to pursuit what kind of lifestyle or status they would like to be. Humanizing a brand empowers it to play a more central role in the consumers life, potentially enabling the consumer to project an aspect of his or her self that might be desirable for relationships he or she seeks (Aaker 1997; Wallendorf and Arnould 1988). It is important for brands to position their identity clearly because the symbolism that consumers attach to these brands would become confused if contradictory messages were communicated (Hines, Bruce, 2002). AF clarify its target marketing segment and identity its products are as the best casual wears and outfits that combine style and elegance with comfort and relaxation(Abecrombie4sale,2010). Brand names are symbolic entities that can help consumers in signaling important attributes to others (Belk 1988; Levy 1959; Wallendorf and Arnould 1988).Brands also had many benefit for company. For example, brands can add product value as well as create customer loyalty. In fact, one of important reasons for successful branding is to exhibit itself heterogeneous from others. AF, a fashion brand which is popular among its target consumer ages of 18 through 22, is always a trend leader these years. Fashion innovation is an ongoing process because consumer wants and needs are unending and constantly changing(Mueller Smiley, 1995, p5); therefore, keeping creative and attractive is the consistent mission for fashion marketing because the product life circle is short. Fads are an extreme form of fashion product, accentuating the rapid sales increase follow by the rapid decline(BrassingtonPettitt, 2006), but for a prominent brand which brings and leads market trend rather than be a follo wer. Although the frequent use of celebrities as spokespersons stems from a belief that pairing a product with a well-regarded celebrity would improve consumers perceptions of the brand (Kamins Gupta, 1994), AF only hires models to display its products and images that close to customers. The interial design and ambient are similar to the night club with dynamic music and every salesperson in stores are waggling with music that creates complete different shopping experience for customers. As music provides a vehicle through which young people could express themselves according to their music taste with the appropriate forms of dress and fashion (Miles, 2000). Hence, exposure to exciting brands influences self-perceptions of hedonism, and exposure to competent brands induces higher self-ratings of sophistication (Fennis Pruyn, 2006). We are what we wear (Belk, 1988) to make their personality standout with pride and confidence. AF represents an identity which combines the top fashion style and relaxing atmosphere that match and attract teens to conduct their purchasing activates. Following the writer will analyses the identity issues related to the recent coverage and use Brand Identity Prisom (Kapferer, 1997) to explain the internalization and externalization factors of AF. Identity issues important in press coverage 2-1: Cases for theses issues In fact, there are many controversial issues about the brand including its look policy which is argued by relating to racial discrimination and sexual hint for customers that there are some examples listed below. However, people queue outside the AF stores in London and Tokyo for shopping; still more, it is common for Taiwanese teenagers to order AF products online. These situations involve the teenagers self-identity. (1). A US clothing company has been forced to pull a line of T-shirts from its shops after they triggered protests from Asians who complained they perpetuated racist caricatures.(BBCNEWS, 2002). (2). Clothing retailer Abercrombie Fitch hires a disproportionately white sales force, puts minorities in less-visible jobs and cultivates a virtually all-white image in its catalogs and elsewhere, a lawsuit charges(USA TODAY,2003). (3). Abercrombie failed to accommodate her religious beliefs by making an exception to the Look Policy. These actions constitute discrimination against Ms. Elauf on the basis of religion. (Gregory,2009). (4). Disabled worker wins case for wrongful dismissal against Abercrombie Fitch(Guardian,2009). 2-2 The influence of Brand Identity of AF Brand identity should help establish a relationship between the brand and customer (Aaker, 1996, p68), while brand identity means what the brand wishes to create or preserve and deliver to people depth and fullness (Aperia, Back, 2004) .Thus, when the controversial events occurred, we can examine and relate the brand by Brand Identity Trap (Aaker, 1996) (Appendix 3); there are four parts: brand image trap, brand position trap, predict attribute trap and external prospect trap. The Brand Image Trap: Which means customer perceive the brand from the brand image rather than the identity the brand want to convey. As the discrimination scandal exploded, young, confident, smart, American casual and fashion impression was covered by discriminating people who are not Caucasian or disabled. The Brand Position Trap: How strategists want the brand to be perceived(Aaker,1996) is misled to brand position which is a part of brand identity; therefore, the information couldnt be transferred completely. The tendency to focus on product attribute is intensified that the goal becomes an advertising tag line but no room for brand personality,organizational associations and so on those are crucial to the brand- building(Aaker,1996).To AF, the focus and perception might come from the advertising with young people with good figure and most of them are half-naked with intimate body language which critics complained that its explicit images bordered on pornography (Dunlap,2007). Hence, if the incomplete information adds to negative issues from public media, it is more difficult to expand new market. Therefore, despite the fact that AF still have many loyal customers,these scandals may make customer re-examine the brand.While AF continuely makes effort to manage its identity and use publice relation policy to remain good relationship with customers. The Product-Attribute Fixation Trap: The part indicates a brand emphasizes on the product attributes and ignore other parts. According to Aaker (1996), a brand is more than a product, it includes much more characteristics or it may lose its competitive advantage. For AF, it not only emphasizes its product, but also includes other factors and spirit in the brand: -Brand users: young generation (18-22) -Country of origin: America -Organizational associations: Casual, Trendy, Caucasian -Brand personality: Young, Beautiful, Smart, and Chic. Sexy -Symbols: Moose -Brand-customer relationships: Using social media to communicate with customers, Discrimination -Emotional benefits Self-expressive benefits: modernity, style, slenderness and easy carrying, Based form the above, the Italics are the negative impression percived by some people form controversial news which impact on how people think of the brand. However, because of 2004 class-action settlement, Abercrombie Fitch agreed to add more blacks, Hispanics and Asians to its marketing materials (Steven, 2004). The External Prospect Trap: The trap means the firm fails to realise how important to communicate to customers what is the brand about. From this aspect, AF successful use social media such as official website, blog and facebook (its fans has over one million on facebook) to communicate with customers, explain the idea and diffentiation from other brands. The policy can make the brand more close to the public and can deal with crisis more quickly and directly (Sherman, 2009). 2-3. Why AF is so popular-In-group Out-group Self-identity which consists of whatever individuals consider to be theirs, including their body, family, possessions moods, emotions, conscience, attitudes, values, traits, and social position.(Mooji, 2004, p98); in other word, self-identity is an individual who thinks who he/she is or would like to be. Self, can divide into four part: actual self, ideal self, social self and social ideal self (Mittal,2008).At least four different approach can be identified in self-identity studies that deal directly with product image: (1) product image as it relates to the stereotypic image of the generalized product user; (2) product image in direct the generalized product user; (3) sex-typed product image association with the self-concept(identity); (4) differentiated images(Sirgy,1982). To AF, the image is party-loving jocks and bare-naked ladies living fantasy lives (Leung, 2004), with sexy model and sales people. The clothes are designed to show perfect body curve for each gender; besides, th e decoration, music, perfume and the style are well-recognized from others. Once the image matches to an individuals ideal self, the consumer behaviour of an individual will be directed toward enhancing self-concept through the consumption of goods as symbol (Grubb, Grathwohl, 1976). Group members and different cultures also can influence consumer behaviour. Consumers have stronger self brand connections to brands consistent with an in-group than brands inconsistent with an in-group and weaker self-brand connections to brands consistent with an out-group than brands inconsistent with out-group (Escalas, Bettman, 2005) .In- groups are usually characterized by similarities among members. Individuals have a sense of common fate with members of the in-group; out-groups are groups with which one has something to divide, groups that disagree on valued attributes(Mooji,2004.p160). Nevertheless, in collectivistic cultures in-groups influence members mutually more than individualistic culture because of more frequent and deep interaction. Mooji(2004) points out in-group relationships in collectivistic cultures are usually limited to three groups: family, company and University in-group; members of individualistic cultures have to invest time in friendship, and they belong to many specific in-groups that may change over time. To who from collectivistic cultures, choosing a brand or lifestyle are usually influenced by other in-group members to demonstrate they are belong to the groups, which would decrease the power for the external image damage of the brand. For people from individualistic cultures, individuals are intend to self-oriented, serving and guarding their personal interests and even may oppose to sacrificing for the group or society (Mittal,2008,p230), individuals choose what they want and express rather than change their mind easily by the public media. Due to the brand image, and identity are exactly position for young people, those could be the factors why AF can still possess numerous supporters both in collectivistic and individualistic cultures. Brand identity-Prism The essence of a strong brand is that it is sufficiently differentiated to the extent that it cannot be easily replicated by its competitors (Fill, 2005, p356). Kapferer(1992) indicated that brand identity is the centre concept for building a brand and should be identified and managed by the brand owner. The brand identity prism(Kapferer,2004) is a tool to analyse a brand, which is consisted of six intrinsic and extrinsic facets: Personality,Culture,Self-image,Physique,Relationship,Reflection.The brand owner can use this model to be able to study the brand in depth, and find its strengths and weaknesses; moreover, it gives the full picture of how the brand owner wants the target group to perceive the brands identity(Aperia,Back,2004). 3-1. Brand Identity Prism and AF Internal facets (1).Personality- Human characteristics bestow on a brand: AF displays the personality young, beautiful, smart, and chic. Their clothes are worn with confidence and carefree insouciance (Abecrombie4sale, 2010). In addition, it includes relaxed and sociable personality inside the brand as well as expresses modernity, style, slenderness and easy carrying those have been the most prominent features (Abecrombie4sale, 2010). (2).Culture-Values of a brand: AF mainly represents people between 18 to 22 year-old American middle- to middle-upper class young Caucasian, with casual fashion style and encourage customer to show their body by wearing the AF clothes. It emphasizes the origin of New York City and America leisure culture; even some consider it also belong to the white gay men culture (Mcbride, 2005). (3). Self-image-A individuals internal mirror related to a brand: When people are wearing AF clothes they might feel themselves belonging to middle- to middle-upper class, urban life as well as educated due to the targets are university students with confident, fashion, passionate, popular and enjoy party life. External facets (1).Physique- The sum of a brands basic characteristics: Decoration: The decoration of each store is similar.The exterior of the modern canoe store is designed features white molding and black louvers, and interior is lit with dim ceiling lights and spot lighting (Wikipedia).In entrance, customers can take picture with shirtless male models in artfully unbuttoned jeans s and big poster on the wall. As for the dim light which may influence customers to choose and judge clothes. Ambience: With fierce male fragrance, which is one of the most popular products for the brand for many years, spread around the store. Electronic dance music also permeate the store that make shopping as clubbing(Lane,2009).However, the negative side reveal that some people protest the loud music which may harmful for hearing ability and the perfume is too strong as well as could include some unknowing toxic components. Employees: Employees in AF are chosen according AFs look policy :employees should represent AF with natural, classic American style consistent with the companys brand and look great while exhibiting individuality(Coraline,2009).They wear AF clothes to show their figure as well as dance with music. But the staff look could influence teenagers esthetic conception ; Thus, there are many controversial issues about hiring employees with discrimination standards those would attack AFs reputation. Product Range: Jackets, underwear, swim shorts, t-shirts, and just about any other article of clothing that can be thought of are found among the many Abercrombie Fitch products for males, females even kids, besides the perfumes are also included(Abecrombie4sale,2010). Logo: The famous brand has a well-recognized logo-gray moose. The logo has been heavily printed on AF products including cap, fleece, and logo t-shirts, underwear and others to further promote it (AlaDream, 2007-2008) (2).Relationship-The relationship between a brand and its customers: AF try to remain friendly relationship with customers. Employees are train to have good interaction with customers and enjoy their shopping experience. Customer can use many channels for customer service and share their opinons via phones, websites and social media. Those are useful tool to examine the relationship and satisfaction with customers. (3).Reflection-What customers see a brand? What the customer see the brand are middle-to-middle-upper class, young, fashion and good shape; furthermore, valuing leisure activities and enjoy life as well as popular casual American East Coast and Caucasian styles. The negative reflection, racial discrimination or the brand for gay men may also display on customers reflection. Brand personality, culture and customers self-image are the invisible facets. These cannot be gotten at unless analysis methods focus on penetrating the consumers subconscious mind. Other three concepts, on the other hand, are explicit and fairly easy to pinpoint in conventional studies (Aperia, Back, 2005).Though the tool is practical for analyses of brands, there are still some limitations. The dimensions may overlap and the factors inside the facets are different according to different perception for each customer. However, it is still an essential tool and worth to be utilized by brand owners to consider how to build a successful brand, attract the target segment and enhance the image as well as its reputation. Conclusion: The essay is to analyse why the famous American fashion brand-Abercrombie and Fitch is so popular among young people. With its insist of quality,consistent branding personality and identity, the stock trend are growing overall during the decade except 2008, the period of globally economical recession, the stock price drop dramatically; however, the stock price increases afterward (msnmoney,2010). From the analysis of its personality and identity, it successful builds a kingdom for people hope to fulfill his/her ideal self or even social ideal self. A mans Self is the sum total of all that he CAN call his, not only his body and his psychic powers, but his clothes (Belk, 1988). AF aims the third stage of the extended self possessions help adolescents and adults manage their identities (Belk, 1988) and using marketing strategy to make the brand become the index for young people in terms of fashion and lifestyle. Hence, the in-group members follow the trend who contributes to the market share. Because the brand origin is from a low power distance country- America(Appendix4) that the society are relatively equal as well as encourage more people to fulfill what that want. Brand identity Prism, a model to analyse six facets of AF,is a pratical tool for understand a brand. limitations: Due to the limited time and word limitation, the writer cannot acquire more models to analyse the brand; besides, lacking of enough information also confine the research which needs database about the influence of AFs negative events and opinions for the brand.Through sufficient source, the writer could apply more accurate and penatrating way to discuss those issues in depth. Recommendation: For future analysis, the writer should attribute sufficient time to implement and adopt more marketing and consumer behaviour models as well as theories, which could understand AF thoroughly.Though it is still a popular brand nowadays, some out-group members or segments suffered form unequal treatment form the brand are unwilling to purchase its product or decrease their deire. Such dissociative reference groups have for consumers self-brand connections, evaluations, and choices (Dahl, White, 2007) that can infuence others consumer behaviour. Therefore, it is proper to strengthen its CSR and communication with customers.